Bring seriously damaged hair back to life with this reconstructing shampoo from Fudge Professional. The Opti-Plex technology rebuilds broken bonds deep inside the hair core, while the sulfate-free formula preserves colour for up to 30 washes. Use it daily to defend against styling, sun and pollution damage, then follow with the Damage Rewind conditioner for complete reconstruction.
Highlights
About this product
90% Stronger hair instantly
Tested by breakage; When used with damage rewind reconstructing conditioner for the ultimate hair reconstruction and daily defence system.
SOS emergency, Damage Rewind to the rescue. Give your tired, broken hair a lifeline with our advanced Damage Rewind Reconstructing Shampoo. Our unique Opti-Plex technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle. Colour is locked from fading for 30 washes and hair is 90% stronger, dramatically smoother with double the softness. Colour, styling, sun, pollution, what damage?! Developed with FragranceFuse technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.
Ingredients
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, Glycol Distearate, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl lonone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol
Pack size
250 ML
Preparation and usage
Directions: Lather evenly and rinse thoroughly to unveil stronger hair. Follow with Damage Rewind Reconstructing Conditioner to build up your defences.
Country of origin
Produce of: Made in UK/GB
Safety information
Avoid contact with eyes
Manufacturer
Made for: PZ Cussons (Europe) Ltd., 'C', Ardilaun Ct., 112-114 St Stephens Green, Dublin, D02 TD28, Eire. PZ Cussons Beauty LLP, Manchester, M22 5TG.
