

This dual-action Fudge Professional shampoo corrects unwanted brassiness while actively repairing damage. It merges intense violet micro-pigments for immediate tone correction with deep structural repair technology. This formulation targets brassy tones in blonde hair, ensuring colour clarity alongside significant strength improvement.
Choose this cleansing treatment for visibly revitalised and beautifully toned blonde hair.
Read More90% Stronger hair*
Don't choose between toning and repair! This dual force shampoo contains our max strength violet micro-pigments that instantly knock out brassy tones, whilst the unique Opti-Plex™ technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle. Hair is blonder, 90% stronger*, dramatically smoother with double the softness**. Colour, styling, sun, pollution, what damage?! Developed with fragrancefuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.
*Tested by breakage
**When used with clean blonde damage rewind conditioner.
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Product attributes
Ocado Price Promise
90% Stronger hair*
Don't choose between toning and repair! This dual force shampoo contains our max strength violet micro-pigments that instantly knock out brassy tones, whilst the unique Opti-Plex™ technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle. Hair is blonder, 90% stronger*, dramatically smoother with double the softness**. Colour, styling, sun, pollution, what damage?! Developed with fragrancefuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.
*Tested by breakage
**When used with clean blonde damage rewind conditioner.
Sulfate Free, Instantly Erases Yellow Tones & Damage from Blonde Hair, With Opti-Plex™ Technology, Against animal testing, Safe for colour-treated hair, Paraben free
United Kingdom
Directions: Lather evenly through wet hair and leave up to 5 minutes for maximum results. Rinse thoroughly and follow with clean blonde damage rewind conditioner for the ultimate hair toning and Plex reconstruction.
Pump
Safety Warning:
Avoid contact with eyes, skin and absorbent materials. If possible, use gloves as staining may occur.
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2)
Fudge Professional
Made for:
PZ Cussons (Europe) Ltd.,
'C', Ardilaun Ct.,
112-114 St Stephens Green,
Dublin,
D02 TD28,
Eire.
PZ Cussons Beauty LLP,
Manchester,
M22 5TG.
PZ Cussons (Europe) Ltd.,
'C', Ardilaun Ct.,
112-114 St Stephens Green,
Dublin,
D02 TD28,
Eire.
PZ Cussons Beauty LLP,
Manchester,
M22 5TG.
www.fudgeprofessional.com
+44 (0) 800 0234966