Experience exceptional softness and absorbency with this Egyptian cotton towel crafted at an enhanced 650GSM for a plush, hotel-quality feel. Ideal for daily use, it combines long-staple fibres with StayNew technology to preserve its fresh appearance wash after wash.
Indulge in everyday luxury as you step out of the bath or shower with this irresistibly soft, silky-smooth towel. Now crafted at an enhanced 650GSM, it delivers an even plusher, more indulgent feel making it our softest Egyptian cotton towel yet, with exceptional absorbency. Expertly woven from premium Egyptian cotton, the long-staple fibres offer outstanding durability, reduced linting and a beautifully silky handle, while helping colours stay rich and vibrant wash after wash. Finished with a modernised border for improved absorbency and twin-needle stitching with a double-stitched hem for added durability, it's designed to look and feel luxurious for longer. This towel is quick to dry and contains our innovative StayNew technology which helps preserve its fresh, as-new appearance.
This towel's GSM rating is 650 GSM. GSM stands for grams per square metre and indicates the weight and density of the towel. Our towels range from 450-800 GSM. 600-800 GSM signifies a heavier, more luxurious towel. The pile in these deluxe towels is denser and more lavish and resembles the towels you'd find in a luxury hotel.
Item details
100% cotton
Keep away from fire and flames
