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Looking after your smile and keeping it protected can help stop oral health problems before they start. That's why Colgate Total Active Prevention + Gum Care & Sensitivity Toothpaste, with its new and improved formula, has been scientifically designed for active prevention. It's 3x more effective at fighting a root cause of many common oral health problems and offers 24 hours of antibacterial protection. What's more, this toothpaste has a uniquely designed formula that helps to protect against problems like gum redness, inflammation, bleeding gums and tooth sensitivity. Its formula breaks down into a creamy gentle-feeling foam and is ideal if you're prone to gum problems and tooth sensitivity.
Beyond teeth cleaning, the powerful, patented, preventative technology in Colgate's Total Active Prevention + Gum Care & Sensitivity Toothpaste helps with 8 oral health problems: 1. Gum problems 2. Teeth plaque 3. Tartar 4. Sensitivity 5. Enamel erosion 6. Surface stains 7. Bad breath 8. Cavities.
By using Colgate Total Active Prevention + Gum Care & Sensitivity Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause, so you can be confident your smile is protected and taken care of.
Footnotes apply regarding bacterial plaque reduction vs non-antibacterial fluoride toothpaste claims.