

This Colgate Total Active Prevention + Advanced Teeth Whitening Toothpaste provides 24-hour antibacterial protection to fight the root cause of common oral health issues. Its SLS-free foam helps strengthen and re-harden enamel, making it ideal for those prone to enamel loss. Use twice daily for active prevention against cavities, gum problems, and more.
Looking after your smile and keeping it protected can help stop oral health problems before they start. That's why Colgate Total Active Prevention + Enamel Strength Toothpaste, with its new and improved formula, has been scientifically designed for active prevention. It's 3x more effective¹ at fighting a root cause¹ of many common oral health problems and offers 24 hours of antibacterial protection². What's more, this enamel toothpaste is specifically formulated with SLS-free foam that helps to strengthen and re-harden your enamel while helping to protect from tooth enamel acid erosion. It's perfect to help keep your smile healthy if you're prone to tooth enamel loss.
Beyond teeth cleaning, the powerful, patented³, preventative technology in Colgate's Total Active Prevention + Enamel Strength Toothpaste helps with 8 oral health problems:
By using Colgate Total Active Prevention + Enamel Strength Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause, so you can be confident your smile is protected and taken care of.