Clairol Blonde It Up Permanent High Lift No Bleach Hair Dye Platinum Bronde

Ingredients: Developer - Aqua/Water/Eau, Hydrogen Peroxide, Paraffinum Liquidum/ Mineral Oil/ Huile Minerale, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Phosphoric Acid, Salicylic Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid, Conditioner - Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Dicetyldimonium Chloride, Propylene Glycol, Benzyl Benzoate, EDTA, Histidine, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Sachet Mask - Aqua/Water/Eau, Propylene Glycol, Cetearyl Alcohol, Steareth-20, Behentrimonium Chloride, Phenoxyethanol, Glycerin, Parfum/Fragrance, Quaternium-80, Isopropyl Alcohol, Polyquaternium-37, Sodium Chloride, Potassium Phosphate, Propylene Glycol Dicaprylate/Dicaprate, Acid Violet 43, Simmondsia Chinensis (Jojoba) Seed Oil, Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, PPG-1 Trideceth-6, Benzyl Salicylate, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Sodium Hydroxide, Sorbitan Oleate, Acrylates/Stearyl Methacrylate Copolymer, Citric Acid, Sodium Benzoate, Potassium Sorbate, EDTA.

Features: Up to 5x Lighter, No Bleach, Anti-Brass, Less Damage vs. Traditional Bleach Kits.

Storage: Store in a cool, dry place without exposure to extreme heat or cold. Ambient storage.

Product Information:

1. Hair up to 5 levels lighter with no bleach.
2. AminoLift Technology lifts pigments inside the hair.
3. AminoGlycine Complex helps protect hair's natural keratin and protein, and helps keep its structure intact.
4. Conditioned, soft hair results.
5. Glossy finish.
6. Shimmer Lights Conditioner: Use it immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones.

Meet Clairol Blonde It Up, our most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. What's the secret? Our patented AminoLift Technology lightener effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hair's natural keratin and protein, and helps keep its structure intact. The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft and glossy finish.

Follow up with the last step Shimmer Lights Conditioner - your blonde's new best friend! Tones down brassiness and helps maintain brightness on lightened hair. Use immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones.

Preparation and Usage:

1. Carry out an allergy test 48 hours before colouring.
2. Do a strand test to determine optimal timing and results. Perms, relaxers, and previous colour can affect your results.
3. Tear off the tab from the activator applicator bottle (#2), then unscrew the cap. Pierce the opening of AminoLift Lightening Cream (#1). With both hands, squeeze the entire contents of the tube (#1) completely into the bottle (#2). Close the applicator bottle and shake.
4. All Over Application: Part hair into 4 sections and start at the darkest part of your hair (usually the back). Make 1/2-inch parts and apply the lightening mixture to the hair, keeping mixture 1 inch away from scalp. Gently smooth the mixture through to the hair ends but avoid the root area. Apply on all sections and make sure to leave 1/3 of the lightening mixture to complete the application in the root area. Leave on for 10 minutes and check the progress by wiping a strand with a damp paper towel - if not light enough check every 10 minutes. Once you're happy with the level of lightness apply the product to the roots by applying the remaining. Make 1/2-inch parts and apply the lightening mixture to the 1-inch root area that was left uncovered - do the entire root area and gently smooth the mixture though all of your hair. Check the progress of your blonding and pay attention to evenness. Check every 10 minutes for a maximum of 60 minutes until you achieve an overall lightening from roots to ends.
5. Root Application: Part dry hair into 4 sections and start at the darkest part of your head. Make 1/2-inch parts and apply the mixture only to new growth at the roots - make sure it's evenly covered. Leave the mixture for 30 minutes and check progress by wiping a strand with a damp paper towel. If root has not reached your desired level check every 10 minutes for a maximum of 60 minutes, until you reach the lightness desired.
6. Rinse, shampoo and condition: Rinse until all of the lightening mixture is removed, shampoo and apply the CC ColourSealTM Conditioner (#3) or the Shimmer Lights Violet Toning Mask. Leave on for 2 minutes, rinse and style. Use the CC ColourSealTM Conditioner once a week after shampooing in place of your usual conditioner.

Helpful Tip: Your kit includes a bonus packet of Shimmer Lights Violet Toning Mask! Use immediately after you have lightened for a cool natural tone or 1-2 weeks after lightening to prevent any unwanted brassy tones.

Other Information: FSC - FSC® Mix, Packaging from responsible sources, FSC® C002324, www.fsc.org. Third Party Logo: Mobius Loop FSC Green Dot Tidyman. Manufacturer Address: Wella, 5 St George's Rd, Wimbledon, London, SW19 4DR, United Kingdom. Wella, 64295 Darmstadt, Germany.