Try this Benefit fan-fave in a must-have MINI size for beauty on-the-go!
WHY WE LOVE IT: Curl Power! It’s a roller for lashes! The eye-opening Hook ‘n’ Roll brush grabs, separates, lifts and curls… while the instant curve-setting formula holds for 12 hours. Contains provitamin B5 and serin, ingredients known for their lash-conditioning benefits.
• Water-resistant & easy to remove • 87% said it gives long-lasting curl* *Consumer panel survey on 31 women after 4 weeks
AWARDS:
Roller Lash mascara is the #1 best-selling Prestige Curling Mascara in the US*
*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/ Specialty, Makeup
Product Dollar Sales, Annual 2015 – Annual 2018
HOW TO APPLY:
Such a pretty curl!
Ready for the hook & roll, gorgeous? Gently wiggle the wand from base of lashes to tip. Repeat
across your lashline, making sure to catch every last lash. Curls just wanna have fun!
BEAUTY TIP: For lashes that just wont quit, add a coat of They’re Real! Mascara.
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