The Benefit Roller Lash mascara features a unique Hook 'n' Roll brush to grip lashes effectively. Its instant curve-setting formula lifts, separates and curls while you wiggle the wand from base to tip.
WHY WE LOVE IT: Curl Power! It's a roller for lashes! The eye-opening Hook & Roll brush grabs, separates, lifts and curls... while the instant curve-setting formula holds for 12 hours. Contains provitamin B5 and serin, ingredients known for their lash-conditioning benefits.
Water-resistant & easy to remove
87% said it gives long-lasting curl
Consumer panel survey on 31 women after 4 weeks
AWARDS:
Roller Lash mascara is the #1 best-selling Prestige Curling Mascara in the US
Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/ Specialty, Makeup Product Dollar Sales, Annual 2015 - Annual 2018
HOW TO APPLY:
Such a pretty curl!
Ready for the hook & roll, gorgeous? Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every last lash. Curls just wanna have fun!
BEAUTY TIP:
For lashes that just wont quit, add a coat of They're Real! Mascara.
