





Use Aveda Be Curly Advanced Shampoo on wash days to gently cleanse curly, coily, or wavy hair without stripping natural moisture. This sulfate-free shampoo features a curl-strengthening peptide derived from plant proteins to fortify fragile strands. This product is a UK version of Aveda's popular curly hair formula, ensuring you receive authentic quality.
Give your wash day routine a strong foundation. Curls, coils, and waves are naturally more fragile, which is why our game-changing shampoo for curly, coily, and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins. This silicone-free shampoo removes impurities and product build-up from hair and scalp. When used with curly advanced conditioner, it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz. After one wash day, curl patterns look healthier and more defined.
Suitable for: All curl types: coily (4A - 4C), curly (3A - 3C), and wavy (2A - 2C). All hair types: fine, medium, and thick. Created with our expert team of texture stylists. 94% naturally derived. Leaping Bunny Approved.
RegimenSilicone and sulfate-free cleanser. Testing on tresses when used with Be Curly Advanced conditioner. Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
Aroma Soothing Pure-Fume aroma with lavender, clary sage, Australian sandalwood, vanilla and other pure plant and flower essences.
Free From silicones, parabens, mineral oils and synthetic fragrances.