£52.70
This AVEDA primer serves as the final step in your wash day routine, laying the groundwork for effective styling. It is formulated to fortify and smooth natural curls and coils, preparing them for subsequent styling products.
- Instantly reduces frizz by 87% for smoother texture.
- Acts as a leave-in treatment offering essential detangling benefits.
- Helps reduce breakage associated with combing curly hair.
- Protects fragile strands from the drying effects of sun exposure.
- Creates the necessary foundation for applying styling products afterwards.
Use this advanced formula to ensure your curls achieve optimal structure and manageability throughout the day.
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Description
xAVEDA Be Curly Advanced™ Curl Perfecting Primer 200ml
The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%*, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next.
Curls, coils, and waves are naturally more fragile, which is why our game-changing curly hair primer also replenishes strength with a peptide derived from plant proteins.
Created with our expert team of texture stylists.
97% naturally derived**. Vegan. Leaping Bunny Approved.
*Ex-vivo testing on tresses.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
Aroma:
Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.
