Amika Big Hit Volumizing Shampoo is a lightweight formula that delivers instant, all-day volume without stripping moisture. Infused with caffeine and glycerin, it adds weightless hydration for touchable, soft hair. Use daily to boost limp strands.
What it is: A lightweight, volumizing shampoo that doesn't compromise on hydration for instant and all-day touchable volume.
What Else You Need to Know: Ready for a big hit of volume? This weightless shampoo proves that you can have it all-giving life to limp strands with an instant boost of volume that won't leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.
Clinical Results: In a 7-day consumer study of 32 participants:
Based on a professional evaluation of 32 subjects.
Clinically tested when using Big Hit Shampoo + Conditioner together as a system
