For a versatile styling experience, American Crew Defining Paste offers a medium, pliable hold with a natural low-shine finish. This water-based formula enhances texture and separation while conditioning with Panthenol. Ideal for short to medium-length hair, it allows reworking throughout the day and washes out easily. A trusted UK brand for men's grooming.
American Crew Defining Paste 85g - water-based paste offering medium, pliable hold with a low-shine matte finish. Enhances texture and separation without stiffness, suitable for short to medium-length styles. Easy to wash out, contains conditioning Panthenol to help maintain moisture and manageability.
Start with a small amount (pea to dime size) and warm between your palms for even distribution. Apply to towel-dried or dry hair, concentrating on mid-lengths to ends for texture or at the roots for lift. Use fingertips to shape, define layers and create separation; avoid using too much to maintain a natural finish. Let hair air-dry for a relaxed look or use a blow-dryer with your fingers for added volume. Rework the style during the day as needed. Rinse out with warm water and shampoo at the end of the day.
UsesWarm a small amount between palms and work through towel-dried or dry hair. Apply to mid-lengths and ends for texture or at the roots for lift in shorter cuts. Shape with fingertips to build definition and separation, let air-dry for a relaxed look or use a blow-dryer for volume. Rework throughout the day and rinse out with warm water and shampoo at the end of the day.
WarningsFor external use only. Do not ingest. Keep out of reach of children.
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