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WHY WE LOVE IT Catch the light! Dazzle in this strawberry pink blush for a vivid, eye-catching glow. Silky-soft, blendable & buildable, this powder blush feels ultra-fine, weightless & creamy on skin. Sweep effortlessly onto cheeks for a soft-focus, airbrushed effect and a lustrous...

WHY WE LOVE IT Wish upon a Dandelion! It’s Benefit’s beloved, bestselling Dandelion blush! Sweeten up with this baby-pink blush for a subtle brightening boost. Silky-soft, blendable & buildable, this powder blush feels ultra-fine, weightless & creamy on skin. Sweep effortlessly onto cheeks for...

WHY WE LOVE IT Twinkle, twinkle! Light up the room with a soft nude-pink radiance! This highlighter gives skin a light-reflecting, luminous glow, a soft-focus blurring effect & a shimmer finish. The superfine powder builds effortlessly, blends seamlessly & feels weightless. Wear it alone...

Benefit Debutante Lash - Soft, Separated False Eyelashes Discover Benefit's Debutante Lash, this soft and separated false eyelashes is easy to apply and will create a instant volumeThe Debutante Lash false eyelashes make your eyes the center of attention. This strip lash style instantly...

•24-hour* FULL-FAN effect •Amplifies volume and multiplies the look of lashes  •Full-Flex Fiber Brush lifts root-to-tip and reaches corner-to-corner   This mascara fans out lashes side-to-side, amplifies volume AND multiplies the look of lashes for an instant eye-opening effect. The custom-engineered Full-Flex Fiber Brush...

•24-hour* FULL-FAN effect •Amplifies volume and multiplies the look of lashes  •Full-Flex Fiber Brush lifts root-to-tip and reaches corner-to-corner Fan Fest mascara in a MINI size for fanned out, fuller-looking lashes on the go! Featuring the same brush and formula as the full-size, this...

WHY WE LOVE IT:  Lip in full bloom! Watch your lips & cheeks bloom with the most luscious flush you can get from a bottle! Our precise applicator glides on a rustic, romantic color that lasts all day. The non-drying formula applies & builds...

Fluff Up Brow Wax  Fluff Up Texturizing & Flexible Eyebrow Wax   • Fluffs, feathers and texturizes brows • Flexible, reworkable hold • Flake-free and dries clear   WHY WE LOVE IT The Good Fluff   Fluff Up Brow Wax is a clear, crunch-free...

Try this Benefit fan-fave in a must-have MINI size for beauty on-the-go! Fluff Up Brow Wax Mini  Fluff Up Texturizing & Flexible Eyebrow Wax   • Fluffs, feathers and texturizes brows • Flexible, reworkable hold • Flake-free and dries clear   WHY WE LOVE...

Benefit Full On Glam False EyelashesBenefit has more lash looks than days of the week. The new Real False Lashes collection lets you be whoever, whenever! Custom-designed to fit precisely, it's easy to apply them like a pro.Custom designPrecise fitEasy to apply How to...

Gimme Brow+ Volumizing Pencil  • The first brow pencil with fibres AND powder! • Formula with silk cotton tree fibres adheres to skin & hairs to volumize, fill & define • Natural-looking texture & fullness WHY WE LOVE IT Turn up the brow VOLUME! This easy-to-use,...

Try this Benefit fan-fave in a must-have MINI size for beauty on-the-go! WHY WE LOVE IT Turn up the brow VOLUME! This easy-to-use, volumizing brow pencil combines fibers AND powder, attaching to existing hairs to build depth & dimension and creating lightweight volume. The...

You go-go, girl!Turn on the sass with this bright cherry red tinted lip & cheek stain! Our precise lip applicator glides right on lips for a juicy burst of color and blends beautifully onto cheeks for a sweet, vibrant flush that lasts for hours.•...

Benefit Going Solo False Eyelashes - Individual False EyelashesDiscover Benefit's Going Solo Lash, this individual false eyelashes is easy to apply and will create a instant volumeThe Going Solo false eyelashes make your eyes the center of attention. This strip lash style instantly adds...

Benefit Goof Proof Brow Pencil super easy brow-filling & shaping pencilGoof proof your brows! Presto…everyone’s an expert with this super easy filling & shaping eyebrow pencil. It features a custom, non-sharpen “goof-proof” tip, soft colour and a glide-on formula for easy & fast brow...

Benefit Goof Proof Brow Pencil Mini super easy brow-filling & shaping pencil Goof proof your brows! Presto…everyone’s an expert with this super easy filling & shaping eyebrow pencil. It features a custom, non-sharpen “goof-proof” tip, soft colour and a glide-on formula for easy &...

Goof Proof Brow Powder easy brow-filling powder WHY WE LOVE IT • Great for brow newbies Say buh-bye to brow goofs! This easy-to-use, lightweight pressed powder is a must-have for brow beginners AND pros. • 12-hour* longwear • Waterproof, sweatproof & humidity-proof How to...

Benefit Grooming Tweezer And BrushKeep strays away with Benefit Cosmetics double-duty brow tool. The slanted tweezers are coated with diamond dust to firmly grasp & pluck even the finest hairs. Use the custom-blended bristle brush to brush brows upward to see where you need...

Stay Happy, Gorgeous! Minimize shine and create a buildable coverage with Hello Happy Velvet Powder foundation from Benefit. This velvety-smooth powder foundation is a lightweight foundation, that lets your skin breath all whilst mattifying your skin all day long**. The powder feels creamy-soft to...

WHY WE LOVE IT The bronzer that started it all... • Hoola matte bronzer TIPS & TRICKS Believe this bronze! Sweep onto cheeks or all over face for a bronzed, natural-looking glow. Beauty Tip Pairs perfectly with Benefit’s Multitasking Cheek Brush (sold separately)!