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A light-to-medium-hold, curl-defining gel that creates flexible definition and minimizes frizz and is suitable for wavy, curly, and coily hair textures. How to use -After washing and conditioning, apply one to two quarter-sized amounts of gel evenly to damp hair, moving from root to...

A curl-defining crème that boosts hydration, minimizes frizz, and provides soft, flexible control for waves and curls. How to use -After washing and conditioning, apply one to two quarter-sized amounts evenly to damp hair from root to tip. -Allow curls to air dry, or...

A nourishing conditioner that seals in moisture to boost hydration, minimize frizz, and enhance definition of waves, curls, and coils.  How to use - After shampooing, apply and massage into the hair, ensuring an even application. - Leave in for up to two minutes...

A nourishing conditioner that seals in moisture to boost hydration, minimize frizz, and enhance definition of waves, curls, and coils.  How to use - After shampooing, apply and massage into the hair, ensuring an even application. - Leave in for up to two minutes...

A density-boosting conditioner that encourages nutrient rich microcirculation to the scalp and hair roots for fuller, healthier looking hair. How to use - After shampooing, apply to hair starting at the ends, working your way up to the scalp.  - Rinse thoroughly.  - For...

A density-boosting shampoo that encourages nutrient rich microcirculation to the scalp and hair roots for fuller, healthier-looking hair. How to use -Apply to wet hair and massage from root to tip, then rinse.  -For best results, pair with Destined for Density™ Caffeine + Biotin...

A concentrated leave-on daily serum, clinically shown to increase hair density by up to 3X* *Compared to baseline in a 16-week study of 35 participants. How to use - Section hair and apply 1-2 drops on the scalp, focusing on areas of concern (such...

A metal-tipped paddle hair brush designed to gently comb through and detangle dry hair while stimulating the scalp. Suitable for Suitable for all hair types  How to use Brush hair, starting from the ends and working upward to the scalp to avoid tension and...

A weekly treatment scientifically proven to strengthen hair up to 2X after 3 uses. Our best-selling, cult favorite, 5x Allure Beauty Award Winner. How to use -After shampooing, massage the mask into hair, applying evenly. -Leave on for at least 10 minutes, then rinse....

A weekly treatment scientifically proven to strengthen hair up to 2X after 3 uses. Our best-selling, cult favorite, 5x Allure Beauty Award Winner. How to use -After shampooing, massage the mask into hair, applying evenly. -Leave on for at least 10 minutes, then rinse....

A strengthening, silicone-free hair oil that repairs up to 88% of damage after 2 uses.* Fortified with repairing ceramides for a smooth, glossy finish. How to use - Apply a few drops to dry or damp hair, focusing on mid-length to ends or other...

Healthy hair on the go! This kit of deluxe minis contains everything you need to strengthen and repair dry, damaged strands. At work are fortifying ingredients like ceramides, rosehip oil, almond oil, algae extract, and B vitamins. How to use ↵ Super Moisture Shampoo:...

A daily reparative conditioner scientifically proven to decrease hair breakage after two uses. Strengthens damaged hair and helps to prevent future damage. How to use - After shampooing, massage into hair, applying evenly. -Leave on for up to two minutes, then rinse. - For...

A daily reparative conditioner scientifically proven to decrease hair breakage after two uses. Strengthens damaged hair and helps to prevent future damage. How to use - After shampooing, massage into hair, applying evenly. -Leave on for up to two minutes, then rinse. - For...

An ultra-hydrating, sulfate-free shampoo that strengthens damaged hair and prevents future damage. It nourishes hair while removing dirt, oil, and buildup. How to use - Apply to wet hair and massage from root to tip, then rinse. -For best results, follow up with Don't...

An ultra-hydrating, sulfate-free shampoo that strengthens damaged hair and prevents future damage. It nourishes hair while removing dirt, oil, and buildup. How to use - Apply to wet hair and massage from root to tip, then rinse. -For best results, follow up with Don't...

An invisible, leave-in treatment that seals split ends, reverses damage, and prevents future breakage. How to use -Apply to damp hair, focusing on mid lengths to ends. -Comb through to ensure even application. Do not rinse. -Style as normal. Important info - Vegan, Cruelty-Free,...

Our new value set features: our full-sized Super Moisture Shampoo and Super Moisture Conditioner, deluxe minis of our award-winning Deep Conditioning Mask and Strengthening Treatment Oil and our new MegaStrength+ intensive Rice Water Strengthening Treatment that work together to transform dry, damaged hair. How to...

A weekly treatment scientifically proven to strengthen hair up to 2X after 3 uses. Our best-selling, cult favorite, 5x Allure Beauty Award Winner. How to use -After shampooing, massage the mask into hair, applying evenly. -Leave on for at least 10 minutes, then rinse....

Intensive weekly hair treatment that delivers the optimal balance of protein + moisture and is scientifically proven to strengthen hair after 1 use. How to use -After shampooing, wring out hair and apply the treatment evenly throughout damp hair.  -Leave in for at least...