Health, Beauty & Personal Care

This 100% clean, sulfate-free, residue-free formula is perfect for all curl types. Hooked locks in your “locks” with a proprietary procapil blend that helps “anchor” hair preventing excessive shedding and breakage. This super gentle formula not only removes build-up from styling products, but it...

A multi-tasking styling pomade that adds texture, volume and definition to any hair type or style. Smells like No One Elsie.Product details Item details • Baobab Oil: For scalp moisture and hair shine. • Baobab Protein: Helps hair resilience, increases strength and elasticity. •...

Dry, dehydrated brittle curls lack fluidity and motion. Coco-motion conditioner with coconut oil + marula oil + procaxil 18 complex instantly lubricates hair’s internal chains. Curls regain bounce, stretch and fluidity. Weightless, non-greasy.Product details More information • How to Use: Squeeze out excess moisture....

The best styling products are those that deliver long-lasting results, without compromising your look. So step forward, Percy & Reed Session Styling Flexible Hold Hairspray, a genius lightweight spray for heat protected, brushable locks. The ultra-fine formula works with expert ingredients to resist humidity...

Silicone-free smoothing shampoo gently cleanses, moisturizes and enhances shine while fighting frizz. The vegan formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping hair smoother and sleeker.Product details More information • How to Use: Massage into wet...

Create your own story with our heat-activated primer. This formula will envelope and protect your hair before styling, and ready your hair to take on any shape or size. Smells like No One Elsie.Product details Item details • Baobab Oil: For scalp moisture and...

Help cleanse hair and soothe your scalp without stripping natural goodness with the Apothecary Detox Conditioner. With a refreshing fragrance of wild mint, peppermint and sweet orange, your senses will be awakened with every use. Key ingredients include apple cider vinegar and Rambuvital to...

A gentle, yet thoroughly cleansing volumizing shampoo that gently yet thoroughly cleanses while helping to transform fine, flat hair to look, feel and behave like naturally full, thick hair.Product details Item details • Gently cleanses and removes residue for thicker, fuller-looking hair • Keeps...

A featherweight conditioning detangler that delivers all the benefits dry, damaged hair needs to look and feel healthier. Delivers an instant boost of hydration, minimizes breakage from wet detangling, provides lasting smoothness and natural shine and heat protection (up to 400°F/200°C). It's powered by...

A healthy scalp is the key to unlocking healthier locks. This incredible scrub mixes a blend of oils, fruit enzymes and menthol to awaken your scalp and caffeine to help encourage optimal scalp health.Product details Item details • Baobab Oil: For scalp moisture and...

Plant-derived shampoo protects color for up to 8 weeks*. Ideal for fine to medium hair types. The shampoo for color-treated hair gently cleanses hair without stripping to minimize color washout. Leaves hair feeling weightless, airy and light. A plant-derived formula helps reduce color fade,...

Evoking the bright, relaxing sensation of a summer stroll through colourful, postcard perfect Positano, Elasticizer Therapies Sicilian Lemon and Bergamot is reminiscent of an escape set against the backdrop of the sunshine-soaked Mediterranean coastline. Relax and allow the enlivening aromas of juicy Sicilian lemon...

Our innovative gel-cream conditioning formula is ultra-lightweight to give the hair maximum bounce and volume and is infused with our hydrating hero Baobab Oil to provide three dimensional shine and moisture. Smells like Future Bloom.Product details Item details • Baobab Oil: For scalp moisture...

Multi-tasking Dry Shampoo refreshes and revives hair in-between washes, featuring 'Royal Blossom' fine fragrance, created in collaboration with Historic Royal Palaces. The ultimate quick fix! Percy & Reed's award-winning Volumising Dry Shampoo weightlessly refreshes and revives hair all hair types and colours in-between washes....

Flo-Etry is your essential curl care ritual. Why? Curly hair’s bends and twists prevent the scalp’s natural oils from flowing down hair strands. Without this oil, curls become dehydrated, frizzy, dull and brittle. Loaded with jojoba, pequi, and coconut oils + procaxil 18 complex,...

An ultra-lightweight cleansing formula that will leave you with the ultimate bounce. Perfect for an oily to combination scalp, it will provide you with beautifully clarified roots and ultra-volumised hair. Smells like Future Bloom.Product details Item details • Baobab Oil: For scalp moisture and...

Future Youth your hair with a potent blend of Baobab Oil, Shea Butter and Coconut Oil to look after dry strands. Our weightless mask will treat your hair with TLC, leaving them feeling hydrated and cared for. Smells like Future Bloom.Product details Item details...

The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%, and detangles to reduce breakage from combing. It fortifies and smooths...

We’re dedicated to decreasing the use of virgin plastic as a step in our ongoing commitment to sustainability. Meet our new Liter Refill Pouches of Shampoos and Conditioners which allow you to reuse your existing bottles, minimizing plastic consumption.;Product details More information • How...

Our multi-functional finishing spray that gives incredible, long lasting hold with a flexible finish. This lightweight formula can be layered for cumulative hold and delivers a beautifully shiny veil without a crispy finish. Suitable for use with heated tools, or for a final flourish...