Products

WHY WE LOVE IT: Bigger, bolder, sexier lashes! They’re Real! Lengthens, curls, volumizes, lifts and separates. Our jet black, long-wearing formula wont smudge or dry out. A specially designed brush reveals lashes you never knew you had! • 94% saw dramatic length & volume...

Benefit They're Real Tinted PrimerThey're Real! Tinted Lash Primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink - brown They'r real primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash...

Glide on sleek, ultra-pigmented lines with this waterproof liquid eyeliner featuring a custom 0.1mm tapered brush tip made for comfort & XTREME precision. The brush tip is made of a blend of ultra-fine, firm-yet-flexible bristles for smooth, clean application to create precisely the look...

Glide on sleek, ultra-pigmented lines with this waterproof liquid eyeliner featuring a custom 0.1mm tapered brush tip made for comfort & XTREME precision. The brush tip is made of a blend of ultra-fine, firm-yet-flexible bristles for smooth, clean application to create precisely the look...

Bigfoot. Unicorns. A mascara so magical it makes your lashes look fake. We used to consider these the stuff of legend—until now (on the mascara front, that is… sorry, Bigfoot hunters!). If you want to spark speculation yourself, swipe on They’re Real! lengthening mascara...

They're Real! Magnet extreme lengthening mascara powerful lifting and lengthening mascara. Lengthening Mascara with a Magnetic Force! They’re Real! Magnet is a 36-hour lengthening* mascara with a magnetic force that draws out lashes to Extreme Lengths, making them look 40% longer**. The innovative Extender...

Try this Benefit fan-fave in a must-have MINI size for beauty on-the-go! WHY WE LOVE IT: Bigger, bolder, sexier lashes! They’re Real! Lengthens, curls, volumizes, lifts and separates. Our jet black, long-wearing formula wont smudge or dry out. A specially designed brush reveals lashes...

They’re real! lengthens, curls, volumises, lifts and separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had!   They're real and here's the proof!   94% saw dramatic length & volume* 90% saw...

WHY WE LOVE IT: Bigger, bolder, sexier lashes! They’re Real! Lengthens, curls, volumizes, lifts and separates. Our jet black, long-wearing formula wont smudge or dry out. A specially designed brush reveals lashes you never knew you had! • 94% saw dramatic length & volume...

WHY WE LOVE IT Tickle me pink! Amp up your radiance with an irresistible golden pink luster. This powder highlighter is superfine & buildable for a total gleam come true. Your cheeks will look luminous & tickled pink, so you can giggle as you...

Twinkle ’n Jingle limited edition cheek palette FULL-SIZE cheek palette featuring: Original fan-favorite Dandelion baby-pink brightening blush Dandelion Twinkle soft nude-pink highlighter HoneyB Twinkle golden honey highlighter WHY WE LOVE IT Ready to Light Things Up? Honestly, there’s no better way to shine than...

Benefit Watts Up! Cream Highlighter​ Our soft focus highlighter turns on ""watt"" ya got with a delicate champagne glow that's gorgeous. The cream-to-powder finish is a switch-on ""wow"" for all complexions. You'll adore the smooth applicator. Luminous sheen Soft-focus look Apply solo or over...

Mini They're Real! lifting & lengthening mascara and 24 Hour Brow Setting Gel. Tell me more... Whip up a look that’s extra good with this mini lash and brow duo. Treat your lashes to unreal length with award-winning They’re Real! mascara. Then, shape, style...

Whoa So Soft Brow Oil conditioning brow oil • Brows feel soft, nourished & conditioned • Enhances shine • Gentle & non-comedogenic WHY WE LOVE IT Brows so soft, like WHOA! • Gentle • Non-comedogenic What’s the Recipe? • Sunflower & argan oils, rich...

Minis of volumising mascara and fanning & volumising mascara. Tell me more... We get it. Switching up your go-to coffee order or the mascara you’ve been loyal to since like, forever, can be hard. But this lil’ lash latte makes it easier than ever...

• Lashes look fuller, thicker & more volumised over time • Clinically tested & suitable for sensitive eyes • Visible results in just 6 weeks WHY WE LOVE IT WHOOP, there it is! At 6 weeks · 95% said lashes look fuller* Ingredients to...

Full-size Fan Fest fanning & volumising mascara and BADgal BANG! volumising mascara. Tell me more... What’s all that commotion in the ocean? Massively fanned-out and volumised lashes. Reel in this full-size mascara duo for wildly gorgeous, fuller-looking lashes that fan out side-to-side and look...

WHY WE LOVE IT Gentle breeze & willow trees! This soft neutral-rose blush gives cheeks effortless, natural-looking color. Silky-soft, blendable & buildable, this powder blush feels ultra-fine, weightless & creamy on skin. Sweep effortlessly onto cheeks for a soft-focus, airbrushed effect and a sweet...

The POREfessional Wow Polish triple pore-exfoliating powder. GET THE SCOOP. Smoothing. Visibly refines pores. Non-comedogenic. Good for oily skin. Good for dry skin. Dermatologist-tested TELL ME MORERemember those old, harsh, scrape-y scrubs that felt like sand (and sadness)? Yeah, this is basically the opposite...

This is one of those products that we truly believe every woman should own; it works on all skin tones and can be built up to your desired depth, it gives skin that classic pinched cheek pop of healthy colour and makes lips look...