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How Werther’s Original started is a tale of tradition, craftsmanship, and the irresistible allure of caramel. It all began in the small town of Werther, Germany, where a master confectioner named Gustav Nebel created a candy that would transcend generations and borders. Today, Werther’s Original is a name synonymous with quality and tradition, loved by millions around the world.

The Werther’s Original Story

The story of Werther’s Original is as rich and satisfying as the caramel it produces. It dates back to the early 20th century in the quaint town of Werther. Here, Gustav Nebel, a dedicated confectioner, crafted a caramel candy that would become a global phenomenon. Using fresh cream, real butter, refined white sugar, and brown rock sugar, Nebel perfected a recipe that has stood the test of time. His meticulous attention to detail and passion for quality laid the foundation for a brand that would eventually capture hearts across the globe.

Over 100 Years of Caramel Tradition

Werther’s Original has been delighting taste buds for over a century. The caramel tradition that began in 1909 continues to thrive today. The secret to its enduring appeal lies in the unwavering commitment to quality and the use of premium ingredients. Each piece of Werther’s Original Butter Candy is made with fresh cream, real butter, and a lot of love. This dedication to excellence has made Werther’s a beloved brand in more than 100 countries.

1909: The Invention

In 1909, Gustav Nebel unveiled his masterpiece in the form of Werther’s Echte, which later came to be known as Werther’s Original. Nebel’s recipe was a harmonious blend of fresh cream, real butter, refined white sugar, brown rock sugar, and a pinch of salt. This unique combination, coupled with Nebel’s patience and precision, resulted in a candy that was both creamy and caramel-rich. The invention of Werther’s Original marked the beginning of a sweet legacy that would span generations.

1985: The Popular Brand That Unites Generations

Werther’s Original saw a significant boost in popularity in 1985, thanks to a successful cross-generational advertising campaign. The campaign featured a heartwarming narrative of a grandfather sharing Werther’s Original with his grandson. This emotional connection resonated with audiences, making Werther’s Original a symbol of cherished family moments. The brand’s ability to unite generations through its timeless appeal cemented its place in the hearts of consumers.

1992: Werther's Launches in the UK

In 1992, Werther’s Original crossed the English Channel and made its debut in the United Kingdom. The launch was met with enthusiasm, and the brand quickly gained a loyal following. The original recipe from 1909 remained unchanged, preserving the authentic taste that had made Werther’s Original a household name. The UK launch marked a significant milestone in the brand’s journey, expanding its reach to new markets.

2007: The Sugar-Free Alternative

Recognizing the need for a healthier option, Werther’s Original introduced a sugar-free variant in 2007. The Sugar-Free Werther's Original Butter Candy retained the same creamy, caramel flavor that fans loved, but without the sugar. This alternative catered to health-conscious consumers and those with dietary restrictions, ensuring that everyone could enjoy the delightful taste of Werther’s Original.

2020: International Bestseller Among Storck Brands

By 2020, Werther’s Original had firmly established itself as an international bestseller among Storck brands. Sold in more than 100 countries, it became one of the most widely distributed caramel candies in the world. The brand’s global success is a testament to its enduring appeal and the consistent quality that has been maintained for over a century. Werther’s Original continues to be a favorite among caramel enthusiasts worldwide.

What Makes Werther’s Original Special?

What sets Werther’s Original apart is its commitment to quality and tradition. The use of premium ingredients such as fresh cream, real butter, and brown rock sugar ensures a rich, creamy texture and an authentic caramel flavor. The meticulous crafting process, which involves plenty of time and attention, results in a candy that is both delicious and nostalgic. Werther’s Original Hard Candies are a testament to the brand’s dedication to excellence and its ability to create a timeless treat.

Today’s Werther’s Original

Today, Werther’s Original continues to be a beloved brand, enjoyed by people of all ages. The irresistible caramel candies created by Gustav Nebel over 100 years ago remain a favorite in households around the world. The brand’s presence extends beyond traditional retail, with the Karamell-Küche presented by Werther's Original at Epcot® in the Walt Disney World® Resort. This unique attraction allows visitors to experience the magic of Werther’s Original in a one-of-a-kind setting.

Frequently Asked Questions (FAQs)

What is the secret behind Werther’s Original’s unique taste?

The secret lies in the use of fresh cream, real butter, refined white sugar, and brown rock sugar. These premium ingredients, combined with a meticulous crafting process, create the rich, creamy caramel flavor that Werther’s Original is known for.

Is Werther’s Original available in a sugar-free variant?

Yes, Werther’s Original offers a sugar-free variant known as Sugar-Free Werther's Original Butter Candy. It retains the same delicious caramel flavor but without the sugar, catering to health-conscious consumers and those with dietary restrictions.

Where can I experience Werther’s Original beyond traditional retail?

Visitors can experience Werther’s Original at the Karamell-Küche presented by Werther's Original in Epcot® at the Walt Disney World® Resort. This unique attraction offers a delightful experience for caramel enthusiasts.

How has Werther’s Original maintained its popularity over the years?

Werther’s Original has maintained its popularity through a commitment to quality, tradition, and innovation. The brand’s ability to create emotional connections through advertising campaigns and its global reach have also contributed to its enduring appeal.

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