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This primer delivers a soft, radiant base for your makeup application.   Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin. Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect. The ultimate grip on...

A dual-ended waterproof eyebrow pencil and spoolie duo that helps you shape, fill, and define brows with smudge-resistant results. Long-lasting waterproof eyebrow pencil with spoolie brush for grooming and shaping brow hairs Fine tip allows you to shape, fill and define your brows with...

This quick-dry formula instantly enhances the lash line with rich and long-lasting color. The felt tip pen allows you to create a sleek or bold line with complete precision. It glides on smoothly without smudging, feathering, or running! Ingredients Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer,...

What is it: An all-in-one face and eye palette featuring a bronzer, blush, highlighter, and 4 eyeshadows to recreate Jen’s effortlessly chic look.Why we love: All-in-one face and eye palette Easily recreate Jen’s go-to chic makeup look Luxe powder formula Complete range of universally...

Dull skin? I don't know her. This gentle toner removes impurities and refreshes the skin with Hyaluronic Acid, Witch Hazel and Aloe. These skin-loving ingredients work with your skin's pH to keep it balanced and healthy. The result is refreshed, soft and balanced skin....

"""What is it: A curling mascara with a unique curved brush to lift and separate lashes for a sexy, eye-opening effect. Why you’ll love it: Gives your lashes long-lasting curl and definition . Slim, curved brush works to separate, lift, and curl each lash....

What is it: A defining and lengthening mascara formulated with fibers to enhance your natural lashes. Why we love: Enhances natural lashes the perfect amount Buildable mascara formula contains fibres to help lashes look longer Narrow, flexible brush helps define and separate lashes Stand...

e.l.f. Lash It Loud Mascara Black 7gVolume that hits all the high notes! This formula’s intensely rich pigments easily coat lashes for a bigger and bolder look. The sleek flexible wand hugs every single lash with both vertical and horizontal bristles to amplify, define &...

What is it? A mega volume mascara that helps your lashes look fuller, bolder and longer than ever. Why we love? Achieve mega volume lashes instantly Volumizing mascara is formulated with intensely rich pigments for bolder than ever lashes Flexible, silicone brush grips lashes...

"""What is it? A mega volume waterproof mascara that helps your lashes look fuller, bolder, and longer than ever. Why you’ll love it: Clean, vegan, and waterproof formula. Achieve definition and instant volume for your lashes . Volumizing formula features intensely rich pigments for...

This Lip Plumping Gloss helps plump the lips with nourishing hydration. The invigorating high-shine formula provides a soothing sensation while it volumizes. Enriched with Vitamin E and Coconut Oil to nourish and hydrate the lips for a soft, supple feel. The natural shades of...

An angled liquid blush brush with soft, dense bristles designed for use with our Camo Liquid Blush. Angled blush brush ideal for applying and blending colors to the contours of your cheeks Designed for use with e.l.f. Cosmetics Camo Liquid Blush and other cream...

What is it: A 2-in-1 lip liner pencil with a unique triangle shape to precisely sculpt and fill in lips with long-lasting, intense colour.   Why e.l.f. loves:  Unique triangle shape creates precise lines Doubles as an all-over lip colour to fill in lips...

A putty-to-powder, buildable blush that adds a pop of colour to your complexion, now with a subtle shimmer finish. Your favourite Putty Blush, now with a shimmer finish for a glowing complexion. Highly pigmented, creamy formula melts into skin Lightweight, buildable formula Transforms from...

A lightweight and buildable putty-to-powder bronzer that gives skin a radiant, glowing finish. Unique putty-to-powder formula infused with a hint of shimmer Highly pigmented, creamy colour melts into skin for a natural, sun-kissed glow Lightweight, buildable, and non-greasy wear Enriched with argan oil and...

The ultimate must-have, the Makeup Mist & Set Spray is designed to hold your face and eye makeup in place all day and to revitalize makeup color with just a few sprays. The formula contains aloe, green tea, cucumber, and vitamins A, C, and...

This multipurpose Matte Magic Mist & Set spray gives your makeup a lasting, shine free finish in seconds. Infused with vitamins B, E, and arctium majus root. Enjoy a shine free look today.   How to use Hold the bottle 12 - 16 inches...

This velvety, formula delivers a perfect matte finish.   This skin perfecting putty primer is infused with kaolin and white charcoal Absorb excess oil for a shine-free finish Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect The ultimate...

Minimize redness and unwanted undertones by using this versatile mineral primer. The weightless silky formula is great for all skin types. This primer fills in fine lines and refines your complexion. Choose your perfect primer and enjoy makeup that blends smoothly and lasts all...

Why We Love: The long-lasting, creamy formula is designed to go on easily and stay in place for looks that won’t smudge or crease. Use as shadow, primer or liner to create a range of looks. Suitable for Suitable for all ages How to...