L'Oréal Paris Elvive Hydra Pure 72h Purifying Shampoo with Hyaluronic & Salicylic Acids 400ml

Washed your hair yesterday and roots already greasy?
Discover NEW Elvive Hydra Pure 72h Purifying Shampoo by L'Oréal Paris! Inspired by skincare, our formula is powered with Salicylic Acid, which helps remove excess oil and impurities & Hyaluronic Acid for a boost of moisture.

The result?
Get up to 72h of a purified scalp & hydrated lengths1 without stripping natural moisture and no weigh down. Scalp is gently cleansed of:
- Excess oil & grease
- Impurities
- Product build-up
- Dead cells

What makes it effective?
Grease or oil is totally natural and helps to moisturise your hair and scalp. However, it is important to regularly wash your hair to prevent excess build up. Our purifying shampoo is scientifically proven to bind to the excess oil and wash it away whilst maintaining natural moisture. It is also silicone-free for a natural touch.

Suitable for all:
Effective on all hair types, ranging from straight, wavy, curly, and coily.

1Consumer test on 59 users, 72h after use of the serum + shampoo + conditioner.

Washed your hair yesterday and roots already greasy? Discover NEW Elvive Hydra Pure 72h Purifying Shampoo by L'Oréal Paris! Inspired by skincare, our formula is powered with Salicylic Acid, which helps remove excess oil and impurities & Hyaluronic Acid for a boost of moisture. The result? Get up to 72h of a purified scalp & hydrated lengths1 without stripping natural moisture and no weigh down. Grease or oil is totally natural and helps to moisturise your hair and scalp. However, it is important to regularly wash your hair to prevent excess build up. Our purifying shampoo is scientifically designed to bind to the excess oil and wash it away whilst maintaining natural moisture. Our formula is effective on all hair types and silicone-free for a natural touch.

1Consumer test on 59 users, 72h after use of the serum + shampoo + conditioner.

L'Oréal Paris,
London,
W6 8AZ.

Apply on wet hair, massage your scalp and rinse. For optimal results, start your routine with the Hydra Pure Scalp Serum and finish with the Rehydrating Conditioner. In case of contact with eyes, rinse immediately and thoroughly.