Aveda Be Curly Shampoo (250ml) - Vegan Curl Defining

Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins.

This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*.

• All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
• All hair types: fine, medium and thick

Created with our expert team of texture stylists.

94% naturally derived**. Vegan. Leaping Bunny Approved.

Regimen:

Tight curls and coils:

• On wash days, use Be Curly Advanced™ Shampoo, Intensive Curl Perfecting Masque and Curl Perfecting Primer, then style with coil definer gel
• Co-wash curls and coils between wash days to gently cleanse without stripping

Wavy and loosely curly hair:

• On wash days, use Be Curly Advanced™ Shampoo, Conditioner and Curl Perfecting Primer, then style with Curl Enhancer Cream
• Swap conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days, depending on your individual hair needs

Key ingredients:

Vegan curl-perfecting peptide:

• Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
• Peptide with low molecular weight penetrates and fortifies vulnerable strands
• 17 essential amino acids

Kokum seed butter:

• Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves

Silicone and sulfate cleanser free.

*Testing on tresses when used with Be Curly Advanced™ Conditioner. **Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.