Anastasia Beverly Hills Brow Genius Brow Serum GOODS Boots
Anastasia Beverly Hills Brow Genius Brow Serum GOODS Boots

Anastasia Beverly Hills Brow Genius Serum: Fuller Brows

Transform your brows with Anastasia Beverly Hills Brow Genius Brow Serum, a powerful conditioning serum that visibly improves brow health and fullness. This multi-benefit formula, enriched with six potent ingredients, helps create the fuller, smoother, and more manageable brows you've always desired. It’s the perfect addition to any beauty routine.
  • Noticeably Improves Texture: Experience smoother, softer, and tamer brows with improved manageability.
  • Encourages Fuller Brows: See a visible increase in brow fullness and density over time.
  • Reduces Breakage: Strengthens brow hairs to minimise breakage and enhance overall health.
  • Nourishes and Conditions: A blend of peptides, panthenol, ginseng, biotin, and castor oil works to nourish and hydrate brows.
  • Easy Application: Simply apply daily to clean brows for optimal results in as little as 8 weeks.
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£100.65
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£100.65
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Available From  | Boots

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Description
Description
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Brow Genius®  

Conditioning Brow Serum 

A smoother, softer, tamer, fuller looking brow begins with a stroke of Genius 

Write your own brow comeback story 

6 power ingredients, 1 Genius formula, your most brilliant brow comeback 

Your future brows begin with a stroke of Genius 

WHAT IS IT: 

A multi-benefit brow serum that noticeably improves texture, manageability and encourages the appearance of fuller-looking brows. 

WHAT ELSE YOU NEED TO KNOW:

Brow Genius® blends 6 rejuvenating ingredients into a multi-benefit, brilliant formula that is designed to create smoother, softer, tamer, fuller-looking brows that feel and perform like the brows you’ve always wanted.  

Your future brows begin with a stroke of Genius. Brow Genius® blends 6 rejuvenating ingredients into one multi-benefit, smart formula that works now and later to create a look you’ll love. Think a smoother, softer, tamer, fuller-looking brow that feels and performs like the brows you’ve always wanted. From peptides, panthenol and Korean ginseng to biotin and castor oil, this power roster of ingredients is designed to nourish brows, increase manageability and deliver the ultimate brow makeover. Told you it was smart. 


Proven to strengthen hair surface by 52%*  Proven to reduce breakage by 52%* 

Proven to improve texture by 85%* 

Proven to increase smoothness and softness by 85%* 

* In independent trials on hair cut from volunteers  


USER PERCEPTION CLAIMS 

86% said brows no longer look sparse 

88% said brows appeared fuller 

95% said brows look healthier 

96% saw an improvement in the appearance of their brows 

95% said brow hair feels protected against breakage 

93% said brow hair feels less brittle 

92% saw improved brow texture 

96% said brows felt smoother, softer and more conditioned 

93% said their brows were easier to style 

91% said brow hair is more manageable 

90% said brow makeup is easier to apply 

98% said brow hair feels nourished and hydrated   

*In a 12-week independent study of 112 women 


FEATURED INGREDIENTS 

A peptide formulated with Red Clover Extract helps to encourage the appearance of fuller looking brows and protect against breakage. 

Korean Red Ginseng helps to make brow hair appear thicker. 

Panthenol helps to smooth, soften and tame coarse or wiry texture for easier styling and manageability. 

Biotin helps to coat the hair to create fuller looking strands. 

Castor Oil helps to protect, nourish and condition brow hair and create a healthy environment on skin and around the exterior of the follicle. 


How to use

Apply directly to clean brows, focusing on sparse areas.  

Use short, hair-like strokes starting at the root and working in the direction of hair growth.  

Allow the formula one to two minutes to dry before grooming and styling your brows.  

Apply every day in the morning and night for a minimum of 8 weeks for optimal results.  

Brow Genius requires continued use to maintain benefits.  

Keep out of eyes. Discontinue use if irritation occurs.  

PRO TIP  

Use Clear Brow Gel to tame and set brow hairs in place for a polished finish. Apply Clear Brow Gel using short, upward motions and blend throughout the brow. Use the side of the brush to tame hairs into place.  


Ingredients

WATER/AQUA/EAU, RICINUS COMMUNIS (CASTOR) SEED OIL, GLYCERIN, PANTHENOL, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, BUTYLENE GLYCOL, PROPANEDIOL, HYDROXYPROPYLGLUCONAMIDE, HYDROXYPROPYLAMMONIUM GLUCONATE, MYRISTOYL PENTAPEPTIDE-17, ACETYL TETRAPEPTIDE-3, BIOTIN, DEXTRAN, PANAX GINSENG ROOT EXTRACT, TRIFOLIUM PRATENSE (CLOVER) FLOWER EXTRACT, CAFFEINE, C15-23 ALKANE, TOCOPHERYL ACETATE, DECYL GLUCOSIDE, LECITHIN, ALCOHOL, ETHYLHEXYLGLYCERIN, C13-14 ALKANE, POTASSIUM SORBATE, CITRIC ACID, CAPRYLYL GLYCOL, 1,2-HEXANEDIOL, SODIUM BENZOATE, TARTARIC ACID, BENZOIC ACID, BENZYL ALCOHOL, TOCOPHEROL

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We deliver to over 120 countries || Whilst certain products cannot be delivered outside UK, some products may be subject customs and excise duties || We confirm if this product can be delivered to your location (outside the UK) when you enter your delivery address at checkout. If you are unable to checkout, please contact us via WhatsApp or email hello@mcgrocer.com to enquire if this product can be delivered to your location and to process your order via our live chat.

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