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Start with a clean canvas

Flawless foundation application starts with a clean canvas. Preparing your skin is crucial to ensure that your foundation goes on smoothly and stays put throughout the day. Begin with cleansing your face thoroughly to remove any dirt, oil, or makeup residue. A clean face allows your foundation to adhere better and look more natural. One product that can help you achieve a clean canvas is the Clarifying Lotion. This liquid exfoliator gently removes dead skin cells and unclogs pores, leaving your skin smooth and ready for makeup. Always follow up with a good moisturizer to keep your skin hydrated and plump, as this will prevent your foundation from looking cakey or settling into fine lines.

Prime your skin

Priming your skin is a step that should not be skipped if you want your foundation to look flawless and last all day. A good primer creates a smooth surface for your foundation, minimizes the appearance of pores, and helps control oil. Choose a primer that suits your skin type; for instance, if you have oily skin, opt for a mattifying primer. If you have dry skin, go for a hydrating primer. The key is to apply a thin, even layer all over your face and let it set for a minute before moving on to foundation application. This step not only enhances the longevity of your makeup but also ensures a more natural and seamless finish.

Find your perfect match

Finding the right foundation shade is essential for a natural-looking base. Your foundation should blend seamlessly with your skin tone, making it look like your skin but better. To find your perfect match, test the foundation on your jawline rather than your hand or wrist. The jawline is the best area to check if the shade matches both your face and neck. The Even Better Clinical™ Serum Foundation SPF20 offers a wide range of shades and provides buildable coverage with skincare benefits. Its serum-like texture ensures a smooth application and a radiant finish. Remember, the right shade of foundation can make all the difference in achieving a flawless look.

Apply from the center outwards

When applying foundation, start from the center of your face and blend outwards. The center of your face, including your nose, cheeks, and forehead, usually requires more coverage. By starting here and blending outwards, you can achieve a more natural and even distribution of product. Use a foundation brush or a damp makeup sponge to apply and blend your foundation. The Even Better Makeup SPF15 is a great option for this technique, as it offers medium to full coverage and a natural finish. Its lightweight formula makes it easy to build coverage without looking heavy or cakey.

Use your fingers

Using your fingers to apply foundation can give you a more natural and skin-like finish. The warmth of your fingers helps to melt the foundation into your skin, making it blend seamlessly. This technique is especially useful for sheer to medium coverage foundations. Dot the foundation onto your face and use your fingers to blend it out in a circular motion. This method is quick and easy, making it perfect for everyday makeup. However, if you prefer a more polished look, you can always go over with a brush or sponge to ensure everything is well blended.

Blend, blend, blend

Blending is the key to a flawless foundation application. Take your time to blend your foundation thoroughly, ensuring there are no harsh lines or patches. Use a damp makeup sponge or a foundation brush to blend the product into your skin. Pay extra attention to areas where foundation tends to settle, such as around the nose, mouth, and hairline. The better you blend, the more natural and seamless your foundation will look. Remember, the goal is to make your foundation look like your skin, only better. So, blend until you achieve a smooth and even finish.

Touch up with concealer where needed

After applying foundation, you may still need to touch up certain areas with concealer. Use a concealer that matches your foundation to cover any blemishes, dark spots, or redness. The Even Better™ All-Over Concealer + Eraser is perfect for this job. Its creamy formula provides full coverage without looking heavy or cakey. Apply the concealer with a small brush or your finger and blend it out gently. This will ensure that your skin looks flawless and even-toned. Remember, less is more when it comes to concealer. Apply only where needed and blend well to avoid any noticeable lines.

Set it and forget it

Setting your foundation is the final step to ensure it stays in place all day. Use a setting powder to lock in your foundation and prevent it from melting or transferring. The Blended Loose Powder is an excellent choice for this purpose. It provides a matte finish and helps control shine without making your skin look dry or cakey. Use a large powder brush to apply a light dusting of powder all over your face. Focus on areas that tend to get oily, such as the T-zone. Setting your foundation will not only prolong its wear but also give you a smooth and polished look.

Frequently Asked Questions (FAQs)

How do I choose the right foundation shade?

To choose the right foundation shade, test the product on your jawline. This area is the best place to check if the shade matches both your face and neck. Look for a shade that blends seamlessly into your skin without leaving any noticeable lines.

Can I skip primer if I'm in a hurry?

While primer is an important step for a flawless foundation application, you can skip it if you're in a hurry. However, keep in mind that primer helps to create a smooth surface and prolong the wear of your foundation. If you skip primer, make sure to moisturize your skin well before applying foundation.

Should I use a brush, sponge, or fingers to apply foundation?

The choice of tool depends on the type of foundation and the finish you desire. Brushes and sponges provide a more polished look, while fingers can give you a natural and skin-like finish. Experiment with different tools to find what works best for you.

How can I prevent my foundation from looking cakey?

To prevent your foundation from looking cakey, start with a well-prepped and moisturized skin. Apply foundation in thin layers and blend well. Use a setting powder sparingly, focusing only on areas that tend to get oily. Avoid applying too much product, especially in areas with fine lines or dry patches.

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