Noughty Blondie Locks Blonde Enhancing Shampoo - 250ml

Add the jewel to your crown. Brighten up the room and help lighten and enhance your blonde or highlighted hair. Enriched with zesty lemon, gentle camomile and rhubarb zing. Blondie locks have all the fun.

The Noughty choice
All Noughty products are: 97% natural; contain no parabens, petrochemicals, sulphates or silicones; vegan friendly and cruelty free. Made in the UK.

Award Winning
The Beauty Shortlist Mama & Baby Awards 2017 - Best Shampoo

Product Description
This shampoo gently cleanses while enhancing all shades of blonde or highlighted hair. Eleven amino acids combined with lemon peel and chamomile extracts, provide blonde-enhancing power. Blondie locks have all the fun.

Active Ingredients
Lemon extract's infamous for giving blonde hair a sun-kissed look.

Our cocktail of 11 amino acids helps protect colour, enhancing and brightening blonde hair.

Traditionally used to brighten fair and mousy hair, when used over time chamomile extract can gradually lighten.

Comforting honey and cashmere scent.

The Noughty Choice
All Noughty products are: 97% natural; contain no parabens, petrochemicals, sulphates or silicones; vegan friendly and cruelty free. Made in the UK.

Transitioning to natural haircare

Hair may need a little time to detox when transitioning to natural haircare. Conventional ingredients can leave residues that coat the hair shaft and build up, weighing the hair down and leaving it dull.

It can take a few washes (Noughty recommends up to 8) for the build-up to be removed from root to tip. During this transition, hair can feel worse before it feels better. Hair can feel tangled, matted, sticky or heavy, as detoxing asks the hair to let go of all the residual materials it's been holding onto.

Make sure you are using plenty of water - from wetting your hair to adding water in wash, to rinsing thoroughly. Use a more intense conditioner to help with tangles and mats, and only apply conditioner to mid lengths and ends if hair feels sticky or heavy.

Patience and persistence are worth it: after around 8 washes, hair will start to benefit from the natural ingredients and the balance of oils will be restored.

© KMI Brands 2017.

KMI Brands Ltd.,
6th Floor,
71 Kingsway,
London,
WC2B 6ST.

Directions: Apply to wet hair for a feather-soft lather. If needed, add more water for extra foam. For best results, finish with Blonde Locks Conditioner.

WARNINGS: Colours may vary due to natural extracts. Avoid contact with eyes; if product gets into the eyes, immediately rinse well with water.