After struggling to find a ‘cool and curated’ haircare brand, influential hairstylist to the stars Jen Atkin – her impressive client list includes Kim Kardashian, Katy Perry and Jennifer Lopez – decided to establish her own line with OUAI. Pronounced ‘way’, the label is like a ‘breath of fresh air’, standing out with its sleek packaging and luxury ingredients, such as the vitamin-rich kumquat fruit extract, babassu oil, coconut oil and hydrolysed keratin that comprise this medium hair shampoo.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-static Agent/agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6)
After struggling to find a ‘cool and curated’ haircare brand, influential hairstylist to the stars Jen Atkin – her impressive client list includes Kim Kardashian, Katy Perry and Jennifer Lopez – decided to establish her own line with OUAI. Pronounced ‘way’, the label is like a ‘breath of fresh air’, standing out with its sleek packaging and luxury ingredients, such as the vitamin-rich kumquat fruit extract, babassu oil, coconut oil and hydrolysed keratin that comprise this medium hair shampoo.
Complement with the medium hair conditioner to soften your locks and leave them looking extra healthy.
Ensures a shiny finish; Provides weightless hydration to hair and scalp; Helps reduce breakage
Key Ingredients: Vitamin A, Vitamin C
Hair Concern Type: Recommended for dry hair
Age Restriction: No
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