After struggling to find a ‘cool and curated’ haircare brand, influential hairstylist to the stars Jen Atkin – her impressive client list includes Kim Kardashian, Katy Perry and Jennifer Lopez – decided to establish her own line with OUAI. Pronounced ‘way’, the label is like a ‘breath of fresh air’, standing out with its sleek packaging and luxury ingredients, such as the vitamin-rich kumquat fruit extract, babassu oil, coconut oil and hydrolysed keratin that comprise this medium hair conditioner.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-static Agent/Agent Antistatique), Parfum (Fragrance), Hydrolyzed Keratin, Citrus Japonica Fruit Extract, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Panthenol, Cetrimonium Chloride(Anti-static Agent/agent Antistatique), Dimethicone, Dimethiconol, Glycerin, Polyquaternium-37, Laureth-9, Trideceth-12, Divinyldimethicone/dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Acetic Acid, Sodium Chloride, Sodium Acetate, Tocopherol, Isopropyl Alcohol, Ethylhexylglycerin, Sodium Hydroxide, Dicaprylyl Carbonate, Lauryl Glucoside, Citric Acid, Sorbitan Oleate, Potassium Sorbate, Sodium Benzotate, Phenoxyethanol, Benzyl Salicylate, Limonene, Hexyl Cinnamal
After struggling to find a ‘cool and curated’ haircare brand, influential hairstylist to the stars Jen Atkin – her impressive client list includes Kim Kardashian, Katy Perry and Jennifer Lopez – decided to establish her own line with OUAI. Pronounced ‘way’, the label is like a ‘breath of fresh air’, standing out with its sleek packaging and luxury ingredients, such as the vitamin-rich kumquat fruit extract, babassu oil, coconut oil and hydrolysed keratin that comprise this medium hair conditioner.
Complement with the medium hair shampoo to soften your locks and leave them looking extra healthy.
Ensures a shiny finish; Provides weightless hydration to hair and scalp; Helps reduce breakage
Key Ingredients: Vitamin A, Vitamin C
Hair Concern Type: Recommended for dry hair
Age Restriction: No
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