L'Oréal Paris Preference Infinia 10.1 Ash Blonde Hair Dye

1242517- Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Ammonium Hydroxide, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 2,4 Diaminophenoxyethanol HCL, m-Aminophenol, Sodium Metabisulfite, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Ammonium Acetate, p-Phenylenediamine, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance (F.I.L. C234326/1), 1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin (F.I.L. C202318/2), 1217043 A- Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance (F.I.L. C232981/1), 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil (F.I.L. C234136/1)

Belgium

Luminous Cool Blondes Full of Reflects: The translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair colour.Optimal Grey Coverage: This hair dye gives you optimal grey coverage. If you hesitate between two shades, choose the lightest between the two.Permanent Hair Colour: Discover the unique cool blondes of Préférence with light-reflecting dyes, for a luminous and sophisticated colour. Intense natural colour with permanent results. Always follow the instruction leaflet and read the safety information.Ultra Cool Shades: Shades created with the perfect mix of cool dyes: with ashy and pearlescent reflects, for a cool and pure blonde.Anti-Brassiness Purple Mask: A nourishing mask enriched with purple dyes that neutralise yellow undertones week after week. Apply the mask to keep your blonde cool for up to 6 weeks.**based on 3 applications of Anti-Brassiness Purple Hair MaskL'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970's, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You're Worth It' tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test.

L'Oreal Paris Preference, the expert of fade-defying luminous hair colour. The permanent, long-lasting result is powered by a translucent gel technology together with our precious shine oil to give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch testGoes well withL'Oreal Elvive Colour Protect Coloured Hair ShampooL'Oreal Elvive Colour Protect Coloured Hair Conditioner

Step 1 - Before Colouring:Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before.Please follow the instruction leaflet and read the safety information.Step 2 - Prep:Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.Step 3 - Apply Colour:Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Ambient

L'Oréal Paris,London,W6 8AZ.

For expert advice, please contact:L'Oréal Consumer Advisory DepartmentUK: 0800 0304 032ROI: 1800 818 672L'Oréal Paris,London,W6 8AZ.www.loreal-paris.co.uk/contact-us

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