L'Oréal Colorista Dark Purple Permanent Hair Dye Gel

Designed with pure dyes for a high intensity, bold colour result for all hair types, the L'Oréal Colorista Dark Purple permanent hair dye gel is the perfect long-lasting formula to create your own unique look. Achieve up to 3x more shine with the expertly-blended quick application Permanent Gel, and maintain your hair's natural smoothness and hydration with the L'Oréal Colorista Post Bold Colour Mask, with up to 6 applications included.

Visit trycolorista.com to virtually try on this shade, and find a colour that best suits you.

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Goes well with
Colorista Fader Shampoo
Colorista Effects Bleach
Colorista Effects Ombre
Colorista Effects Balayage

L'Oréal Paris,
London,
W6 8AZ.

Step 1 - Before Colouring:
Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before.
Please follow the instruction leaflet and read the safety information.

Step 2 - Prep:
Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.

Step 3 - Apply Colour:
Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.