Supporting 7 signs of healthy vitality
Healthy digestion: Tailored fibre blend including prebiotics and beet pulp for healthy digestion
Healthy joints: With high quality animal protein and essential minerals to promote healthy joints
Healthy heart: Formulated with key nutrients to help nourish the heart
Healthy skin & coat: Contains Omega 3 & 6 to support healthy skin and shiny coat
Healthy teeth: Crunchy kibbles and tailored mineral levels teeth
Strong immune system: Contains antioxidant blend with vitamin C & E to help the immune system
Strong bones: Enriched with essential minerals and vitamin D to support-strong bones
82% animal protein (out of total protein)
Wheat free (produced in a factory that handles wheat)
No fillers, artificial colours, flavours or GMOs
Iams for Vitality for small and medium breed adult dogs is a 100% complete and balanced expert nutrition to help support your dog's 7 signs of healthy vitality, including their growth and development. All of this packed into a tasty recipe with 75% animal protein (out of total protein) for your pet to enjoy every day.
- Iams for Vitality with fresh chicken for small and medium breed adult dogs is a 100% complete and balanced pet food that nourished your dog's healthy vitality
IAMS offers expert nutrition in a wide range of tasty recipes for each and every pet, all to support your dog's healthy vitality. Discover our complete and balanced recipes with high quality animal protein and an irresistible taste locked in every bite to support a healthy, happy and active life for all dogs. This is why all of our recipes are made for your dog's needs to allow their unique personality to shine through.
From our beginnings in 1946, Paul F. IAMS sought out new ways to create premium, quality pet food that would help give cats and dogs healthy, active and happy lives. Passionate about our furry friends, Paul believed the only way to provide the best possible food and pet care products was to understand cats and dogs better than anyone else in the industry. By spending time with breeders and nutritionists, he learned the importance of proteins and the role of fat in pet food diets. He was the first to consider cats and dogs primarily as carnivores, a perception which was to revolutionise the whole of the pet food industry. Taking in all that he learnt, Paul created his first small batch of dog food, Batch 999 in 1946, which he defined to be 99.9% close to perfection. It was everything he believed in and it set a new standard for pet food; advanced nutrition to make a substantive difference to the health and vitality of pets. This belief has become the basis for innovation after innovation. Today, we still believe we can enhance the lives of millions of pets around the world. IAMS is committed to innovation and quality by insisting on rigorous ingredient inspections throughout the manufacturing process, from initial truckload sample screenings to the moment our pet food bags leave the plant. We are not light when it also comes to control; with each batch of formula produced, we undertake a complete nutritional analysis to make sure all of our ingredients are safe for your pet's health and enjoyment. Through innovative research, breakthroughs and by following our unique nutritional philosophy, we're committed to give cats and dogs exactly what Paul IAMS intended; happy and active lives full of healthy vitality. With IAMS, we are here to champion the joy of healthy vitality. We provide complete and balanced nutrition that combines superior animal protein and an irresistible taste to support your pet's health without compromising on a tasty enjoyable meal. Giving your pets the tasty food they love, with all the nutrition they need from a trusted brand with over 70 years of experience in pet nutrition, no compromise. The joy of healthy vitality is not simply visible health or your pet's happiness; it is the powerful combination of the two together. With IAMS, you can really see and let your pet's true personality shine through.
Nourishing healthy vitality of pets through expert nutrition they truly enjoy. No compromise.
Supporting 7 signs of healthy vitality
Healthy digestion: Tailored fibre blend including prebiotics and beet pulp for healthy digestion
Healthy joints: With high quality animal protein and essential minerals to promote healthy joints
Healthy heart: Formulated with key nutrients to help nourish the heart
Healthy skin & coat: Contains Omega 3 & 6 to support healthy skin and shiny coat
Healthy teeth: Crunchy kibbles and tailored mineral levels teeth
Strong immune system: Contains antioxidant blend with vitamin C & E to help the immune system
Strong bones: Enriched with essential minerals and vitamin D to support-strong bones
82% animal protein (out of total protein)
Wheat free (produced in a factory that handles wheat)
No fillers, artificial colours, flavours or GMOs
Iams for Vitality for small and medium breed adult dogs is a 100% complete and balanced expert nutrition to help support your dog's 7 signs of healthy vitality, including their growth and development. All of this packed into a tasty recipe with 75% animal protein (out of total protein) for your pet to enjoy every day.
- Iams for Vitality with fresh chicken for small and medium breed adult dogs is a 100% complete and balanced pet food that nourished your dog's healthy vitality
IAMS offers expert nutrition in a wide range of tasty recipes for each and every pet, all to support your dog's healthy vitality. Discover our complete and balanced recipes with high quality animal protein and an irresistible taste locked in every bite to support a healthy, happy and active life for all dogs. This is why all of our recipes are made for your dog's needs to allow their unique personality to shine through.
From our beginnings in 1946, Paul F. IAMS sought out new ways to create premium, quality pet food that would help give cats and dogs healthy, active and happy lives. Passionate about our furry friends, Paul believed the only way to provide the best possible food and pet care products was to understand cats and dogs better than anyone else in the industry. By spending time with breeders and nutritionists, he learned the importance of proteins and the role of fat in pet food diets. He was the first to consider cats and dogs primarily as carnivores, a perception which was to revolutionise the whole of the pet food industry. Taking in all that he learnt, Paul created his first small batch of dog food, Batch 999 in 1946, which he defined to be 99.9% close to perfection. It was everything he believed in and it set a new standard for pet food; advanced nutrition to make a substantive difference to the health and vitality of pets. This belief has become the basis for innovation after innovation. Today, we still believe we can enhance the lives of millions of pets around the world. IAMS is committed to innovation and quality by insisting on rigorous ingredient inspections throughout the manufacturing process, from initial truckload sample screenings to the moment our pet food bags leave the plant. We are not light when it also comes to control; with each batch of formula produced, we undertake a complete nutritional analysis to make sure all of our ingredients are safe for your pet's health and enjoyment. Through innovative research, breakthroughs and by following our unique nutritional philosophy, we're committed to give cats and dogs exactly what Paul IAMS intended; happy and active lives full of healthy vitality. With IAMS, we are here to champion the joy of healthy vitality. We provide complete and balanced nutrition that combines superior animal protein and an irresistible taste to support your pet's health without compromising on a tasty enjoyable meal. Giving your pets the tasty food they love, with all the nutrition they need from a trusted brand with over 70 years of experience in pet nutrition, no compromise. The joy of healthy vitality is not simply visible health or your pet's happiness; it is the powerful combination of the two together. With IAMS, you can really see and let your pet's true personality shine through.
Nourishing healthy vitality of pets through expert nutrition they truly enjoy. No compromise.
Table of Nutritional Information
| Pet_Ingredients | |
|---|---|
| protein: | 27% |
| fat content: | 12% |
| omega-6 fatty acids: | 2.4% |
| omega-3 fatty acids: | 0.17% |
| crude ash: | 6.6% |
| crude fibres: | 2.0% |
| calcium: | 1.5% |
| phosphorus: | 1.2% |
| L-carnitine: | 50mg |
| Trace elements: | |
| cupric sulphate pentahydrate (copper): | 13mg |
| ferrous sulphate monohydrate (iron): | 66mg |
| manganous sulphate monohydrate (manganese): | 38mg |
| ^Supplemented levels added at time of manufacture | |
Table of Vitamins and Minerals Information
| Pet_Ingredients | |
|---|---|
| ^(/kg), Vitamins: | |
| vitamin A: | 50572IU |
| vitamin C: | 63mg |
| vitamin D₃: | 1678IU |
| vitamin E: | 281mg |
| potassium iodide (iodine): | 2.5mg |
| zinc oxide (zinc): | 109mg |
Free From Artificial Colours
Free From Artificial Flavours
Free From Genetically Modified Ingredients
Always ensure fresh water is available. When switching to IAMS, gradually introduce over 4 days. Your dog may eat more or less depending on age, temperament and activity. For adult dogs with a weight >25kg, we recommend IAMS Adult Large Breed.
The following values are rough guidelines. Actual requirements may vary. Please adjust your dog's feeding amounts to maintain ideal body weight.
Dog's weight & the daily amount in grams/day.
Weight amount per day
2kg 45-55g
4kg 70-80g
6kg 95-105g
8klg 115-125g
10kg 135-150g
15kg 175-195g
20kg 210-235g
25kg 245-275g
Country of origin: Netherlands
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We deliver to over 120 countries || Whilst certain products cannot be delivered outside UK, some products may be subject customs and excise duties || We confirm if this product can be delivered to your location (outside the UK) when you enter your delivery address at checkout. If you are unable to checkout, please contact us via WhatsApp or email hello@mcgrocer.com to enquire if this product can be delivered to your location and to process your order via our live chat.
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