{"product_id":"zeiss-sfl-10x50-binoculars-2026493805","title":"ZEISS SFL 10x50 Binoculars","description":"\u003cp\u003eThe ZEISS SFL 10x50 Binoculars provide a balance mix of high magnification, bright optics, and a surprisingly compact build with rugged armouring and legendary ZEISS coatings. With a 10x magnification and 50mm objective lenses, this model offers a tighter field of view than the SFL 8x50 version, but pulls in more detail at a distance, which is ideal for birdwatching, wildlife and everyday outdoor observation.\u003c\/p\u003e\u003cp\u003eDespite the larger objectives, the magnesium housing and slim optical design ensure the binoculars are lightweight and well-suited to extended use in the field. ZEISS has managed to trim size and weight by reducing the lens spacing and using thinner lens elements, with UHD optics and 90% light transmission, which still provide excellent clarity, even in twilight.\u003c\/p\u003e\u003cp\u003eA hydrophobic LotuTec® lens coating keeps the optics clear in rain and condensation, while the ZEISS T and P-coated prisms ensure natural colour reproduction and contrast. These features, combined with a smart ergonomic layout and smooth central focusing, make the SFL 10x50 a capable and comfortable choice for demanding users.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e10x magnification for greater detail recognition at distance\u003c\/li\u003e\n\u003cli\u003eUHD optical design with 90% light transmission\u003c\/li\u003e\n\u003cli\u003eMagnesium housing with durable rubber armouring\u003c\/li\u003e\n\u003cli\u003eSchmidt-Pechan prism design and ED glass for excellent clarity\u003c\/li\u003e\n\u003cli\u003eHydrophobic LotuTec® lens coating repels moisture and dirt\u003c\/li\u003e\n\u003cli\u003eFast, glove-friendly SmartFocus control wheel\u003c\/li\u003e\n\u003cli\u003eCompact, perfectly balanced form factor\u003c\/li\u003e\n\u003cli\u003ePhase-corrected roof prisms for improved contrast and resolution\u003c\/li\u003e\n\u003cli\u003eRemovable lens caps with secure fit\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"selfridges","offers":[{"title":"Default Title","offer_id":49417414770926,"sku":"STO-ITEM-2026-493805","price":2147.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/R04476796_M.jpg?v=1786699725","url":"https:\/\/mcgrocer.com\/products\/zeiss-sfl-10x50-binoculars-2026493805","provider":"McGrocer","version":"1.0","type":"link"}