{"product_id":"why-we-drink-too-much-by-charles-knowles-book-2026299702","title":"Why We Drink Too Much by Charles Knowles Book","description":"\u003cp\u003eThe revolutionary book that will change how you think about drinking forever - whether you're tackling Dry January, looking for a permanent shift or simply curious.\u003c\/p\u003e\u003cp\u003eWe drink to celebrate, to de-stress and to fit in. We barely question it - until we wake up with that vague sense of dread and ask, 'Why me?' If you are a perfectly rational person in all other areas of your life, but too often find that one glass of wine turns into a bottle, it isn't a moral failing or a lack of character. It's biology.\u003c\/p\u003e\u003cp\u003eIn Why We Drink Too Much, leading surgeon and clinical researcher Dr Charles Knowles combines jaw-dropping science with his own harrowing journey as a recovering alcoholic to reveal what is really happening in our brains. With sharp wit and professional rigour, he unpacks:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe Reward System: Why alcohol hijacks our survival instincts and overrides our ability to choose.\u003c\/li\u003e\n\u003cli\u003eThe 'Drinking Champion' Phenotype: Why some of us are genetically primed to feel more reward from every sip.\u003c\/li\u003e\n\u003cli\u003eA 12-Principle Blueprint: A science-backed guide to reclaiming your choice and moving toward long-term neutrality or sobriety.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you are 'sober curious,' a 'grey area' drinker, or someone who has visited the edge and didn't like the view, Dr Knowles offers a smart, accessible guide to reclaiming your choice.\u003c\/p\u003e\u003cp\u003eDr Charles Knowles is Professor of Surgery at Queen Mary University of London. He also happens to be a recovering alcoholic. He has published over 300 peer-reviewed scientific papers and contributed as an expert to sober community groups and programmes. Why We Drink Too Much is his first popular book.\u003c\/p\u003e","brand":"ASDA","offers":[{"title":"Default Title","offer_id":48333549961454,"sku":"STO-ITEM-2026-299702","price":18.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/T_9781035062096_T1.jpg?v=1784244751","url":"https:\/\/mcgrocer.com\/products\/why-we-drink-too-much-by-charles-knowles-book-2026299702","provider":"McGrocer","version":"1.0","type":"link"}