{"product_id":"vivid-red-permanent-hair-colour-kit-m202555677","title":"Bleach London Vivid Red Permanent Hair Colour Kit","description":"\u003cp\u003eGo brighter with the No Bleach London Vivid Red permanent colour kit designed to transform your hair to a fiery bright red shade without bleach.\u003c\/p\u003e\u003cp\u003eDeveloped by fashion hair royalty Alex Brownsell and her team of colour experts, this kit pairs salon-quality pigments with custom strength developing lotion to lighten and colour at the same time, giving you seriously impressive results even on dark hair.\u003c\/p\u003e\u003cp\u003eThe pioneering vegan formula contains Cocamide and Sea Silk to nourish and strengthen strands for dimensional colour without compromising hair health.\u003c\/p\u003e\u003cp\u003eThe kit also comes with a specially formulated post colour treatment Keep it Sealed to seal the cuticle and lock colour in place, leaving hair incredibly shiny and silky soft.\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":47593850437870,"sku":"STO-ITEM-2025-55677","price":21.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10340286.jpg?v=1778281587","url":"https:\/\/mcgrocer.com\/products\/vivid-red-permanent-hair-colour-kit-m202555677","provider":"McGrocer","version":"1.0","type":"link"}