{"product_id":"virtue-un-frizz-cream-leave-in-treatment-cream-120ml-2026154854","title":"Virtue Un-Frizz Cream Leave-In Treatment Cream 120ml","description":"\u003cp\u003e\u003cstrong\u003eSmooths. Calms. Transforms.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eGive hair an instant dose of smoothness with this transformative treatment.\u003c\/p\u003e\u003cp\u003eVirtue® Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair's texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day.\u003c\/p\u003e\u003cp\u003eOur patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes are needed. It adjusts to the unique needs of any hair type - straight hair becomes sleeker, wavy hair grows smoother, curls gain definition, and frizz is tamed across the board.\u003c\/p\u003e\u003cp\u003eKey claims:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e93% of women said their hair was smoother and healthier\u003c\/li\u003e\n\u003cli\u003e91% said their hair felt more moisturized\u003c\/li\u003e\n\u003cli\u003e85% said their curls stayed intact and frizz-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eConsumer Perception Study of 52 women who used Un-Frizz Cream for 1 week.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eBrand: Virtue\u003cbr\u003eCountry of origin: United States\u003cbr\u003eVolume: 120ml\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply a quarter size amount to clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance natural texture.\u003c\/p\u003e","brand":"John Lewis","offers":[{"title":"Default Title","offer_id":48314545832174,"sku":"STO-ITEM-2026-154854","price":67.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/110229317.webp?v=1784060582","url":"https:\/\/mcgrocer.com\/products\/virtue-un-frizz-cream-leave-in-treatment-cream-120ml-2026154854","provider":"McGrocer","version":"1.0","type":"link"}