{"product_id":"virtue-smooth-shampoo-60ml-2026296974","title":"Virtue Smooth Shampoo 60ml","description":"\u003cp\u003eCleans. Softens. Shines.\u003c\/p\u003e\u003cp\u003eTurn frizz-prone hair into silky strands on their best behaviour.\u003c\/p\u003e\u003cp\u003eVirtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine.\u003c\/p\u003e\u003cp\u003eFormulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care goes light-years beyond basic cleansing.\u003c\/p\u003e\u003cp\u003eIdeal for: All hair types, especially those with frizz-prone, wavy, or curly hair. Safe for colour-treated and chemically treated hair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFormulation: Liquid\u003c\/li\u003e\n\u003cli\u003eBeauty effect: Anti-Frizz\u003c\/li\u003e\n\u003cli\u003eBrand: Virtue\u003c\/li\u003e\n\u003cli\u003eCountry of origin: United States\u003c\/li\u003e\n\u003cli\u003eHair type: Curly\u003c\/li\u003e\n\u003cli\u003eFree from: Gluten Free, Paraben Free, Phthalate Free, Sulphate Free\u003c\/li\u003e\n\u003cli\u003eVolume: 60ml\u003c\/li\u003e\n\u003cli\u003eSuitable for vegans\/vegetarians: Suitable For Vegans, Suitable For Vegetarians\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Lewis","offers":[{"title":"60ml","offer_id":48332973932782,"sku":"STO-ITEM-2026-296975","price":29.92,"currency_code":"GBP","in_stock":true},{"title":"240ml","offer_id":48332973965550,"sku":"STO-ITEM-2026-296976","price":67.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/241165960.webp?v=1784236177","url":"https:\/\/mcgrocer.com\/products\/virtue-smooth-shampoo-60ml-2026296974","provider":"McGrocer","version":"1.0","type":"link"}