{"product_id":"virtue-curl-shampoo-60ml-2026296866","title":"Virtue Curl Shampoo 60ml","description":"\u003cp\u003eHydrates. Nourishes. Repairs.\u003c\/p\u003e\u003cp\u003eDetangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.\u003c\/p\u003e\u003cp\u003eVirtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.\u003c\/p\u003e\u003cp\u003eAlpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colourants.\u003c\/p\u003e\u003cp\u003eIdeal for: A broad range of soft waves to highly textured curl patterns. Safe for colour-treated and chemically treated hair.\u003c\/p\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormulation\u003c\/td\u003e\n\u003ctd\u003eLiquid\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eVirtue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountry of origin\u003c\/td\u003e\n\u003ctd\u003eUnited States\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHair type\u003c\/td\u003e\n\u003ctd\u003eCurly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFree from\u003c\/td\u003e\n\u003ctd\u003eGluten Free, Paraben Free, Phthalate Free, Sulphate Free\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolume\u003c\/td\u003e\n\u003ctd\u003e60ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue® Curl Conditioner.\u003c\/p\u003e\u003cp\u003eSuitable for vegans\/vegetarians: Suitable For Vegans, Suitable For Vegetarians\u003c\/p\u003e","brand":"John Lewis","offers":[{"title":"60ml","offer_id":48332971016430,"sku":"STO-ITEM-2026-296867","price":29.92,"currency_code":"GBP","in_stock":true},{"title":"240ml","offer_id":48332971049198,"sku":"STO-ITEM-2026-296868","price":67.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/241165944.webp?v=1784236112","url":"https:\/\/mcgrocer.com\/products\/virtue-curl-shampoo-60ml-2026296866","provider":"McGrocer","version":"1.0","type":"link"}