{"product_id":"virtue-curl-defining-whip-hair-cream-156ml-2026327671","title":"Virtue Curl-Defining Whip Hair Cream, 156ml","description":"\u003cp\u003eMoisturises. Smooths. De-frizzes.\u003c\/p\u003e\u003cp\u003eGet defined, touchable curls with this hydrating, silicone-free formula that protects against frizz and environmental pollutants.\u003c\/p\u003e\u003cp\u003eVirtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, but it also protects against humidity, heat, and environmental damage.\u003c\/p\u003e\u003cp\u003eAlpha Keratin 60ku® repairs brittle hair that's more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns. Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colourants.\u003c\/p\u003e\u003cp\u003eIdeal for: Curl types 2-3. Safe for colour-treated and chemically treated hair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrand: Virtue\u003c\/li\u003e\n\u003cli\u003eCountry of origin: United States\u003c\/li\u003e\n\u003cli\u003eFree from: Gluten Free, Paraben Free, Phthalate Free, Sulphate Free\u003c\/li\u003e\n\u003cli\u003eVolume: 156ml\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Shake well. Turn the can upside down and dispense a golf ball-size amount of product into the palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.\u003c\/p\u003e\u003cp\u003eSuitable for vegans\/vegetarians: Suitable For Vegans, Suitable For Vegetarians\u003c\/p\u003e","brand":"John Lewis","offers":[{"title":"Default Title","offer_id":48337285939438,"sku":"STO-ITEM-2026-327671","price":64.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/241165963.webp?v=1784295251","url":"https:\/\/mcgrocer.com\/products\/virtue-curl-defining-whip-hair-cream-156ml-2026327671","provider":"McGrocer","version":"1.0","type":"link"}