{"product_id":"typebea-s-1-ultimate-styling-serum-50ml-2026254195","title":"TYPEBEA S.1 Ultimate Styling Serum 50ml","description":"\u003cp\u003eTYPEBEA's S.1 Ultimate Styling Serum provides comprehensive protection in a concentrated 50ml formula. This advanced heat-protective serum shields hair from UV damage and heat styling up to 230°C while significantly reducing dry time. The targeted frizz-control formula seals split ends, smooths flyaways, and visibly tames frizz after just one application. Suitable for all hair types including curly, damaged and frizz-prone hair, this professional-grade styling serum strengthens and reduces breakage with each use. Apply to damp or dry hair before heat styling for optimal protection and smoothing control benefits.\u003c\/p\u003e\u003cp\u003ePowered by Plant-Based Keratin, the Ultimate Styling Serum strengthens each strand's natural structure while delivering a velvety smooth, shinier finish that's unbothered by humidity. Our rich, non-tacky formula works on both damp and dry hair to prime it for fuss-free, daily styling and a look that lasts (because you never know who you'll run into).\u003c\/p\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eSeals split ends and helps strengthens strands\u003c\/li\u003e\n\u003cli\u003eVisibly reduces frizz\u003c\/li\u003e\n\u003cli\u003eSpeed up dry time\u003c\/li\u003e\n\u003cli\u003eSmooths flyways for a smooth, glossy finish\u003c\/li\u003e\n\u003cli\u003eProtects hair from UV and heat of up to 230\u003c\/li\u003e\n\u003cli\u003eConcentrated, fast-absorbing formula\u003c\/li\u003e\n\u003cli\u003eSafe for colour treated hair\u003c\/li\u003e\n\u003cli\u003eDermatologically tested\u003c\/li\u003e\n\u003cli\u003eFragrances hair with a fresh, luxurious scent - anytime, anywhere.\u003c\/li\u003e\n\u003cli\u003eMade Without - Sulphates, silicones and parabens.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cp\u003eAdd 1-2 pumps to palm and apply to clean, damp hair from mid-length to ends. Air dry or style your way.\u003c\/p\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003cp\u003ePlant-Based Keratin - Seals the hair cuticle with a diverse range of amino acids - helping to block frizz, protect hair, repair damage, and give it a hydration-induced, silky-smooth shine.\u003c\/p\u003e\u003cstrong\u003eProduct Size:\u003c\/strong\u003e 50 ml\u003cbr\u003e\u003cstrong\u003eDermatologically Tested:\u003c\/strong\u003e Yes\u003cbr\u003e\u003cstrong\u003eProduct Texture:\u003c\/strong\u003e Lotion\u003cbr\u003e\u003cstrong\u003eHair Types:\u003c\/strong\u003e All hair types, Frizzy hair, Damaged hair, Curly hair\u003cbr\u003e\u003cstrong\u003eSulphate Free:\u003c\/strong\u003e Yes\u003cbr\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Aqua\/water\/eau, ethylhexyl olivate, brassica alcohol, glycerin, isoamyl laurate, capryloyl glycerin\/sebacic acid copolymer, behentrimonium chloride, diheptyl succinate, cetyl alcohol, C13-15 alkane, brassicyl isoleucinate esylate, fragrance (parfum), phenoxyethanol, dipropylene glycol, ethylhexylglycerin, butylene glycol, propanediol, behenyl \/stearyl aminopropanediol esters, polyurethane-14, hydrolyzed wheat protein, amp-acrylates copolymer, theobroma grandiflorum seed butter, citric acid, hydrolyzed soy protein, hydrolyzed corn protein, citrus aurantium bergamia (bergamot) fruit oil, hydroxyethylcellulose, sodium hydroxide, ethylhexylglycerin, tetrasodium glutamate diacetate, aminomethyl propanol, disodium phosphate, polysorbate 60, sodium phosphate, tocopherol, arginine, lactic acid, glycine soja (soybean) germ extract, triticum vulgare (wheat) germ extract, scutellaria baicalensis root extract, sodium benzoate, gluconolactone, calcium gluconate, juniperus virginiana oil, citrus aurantium dulcis (orange) peel oil, citrus limon (lemon) peel oil, pinus palustris oil, limonene, hydroxycitronellal, benzyl salicylate, citral, citronellol, geraniol, linalool","brand":"M\u0026S","offers":[{"title":"Default Title","offer_id":48329608134894,"sku":"STO-ITEM-2026-254195","price":38.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/S-1-Ultimate-Styling-Serum-50ml_4bd886e8-0321-4bae-8b7a-a43f46501247.jpg?v=1784204342","url":"https:\/\/mcgrocer.com\/products\/typebea-s-1-ultimate-styling-serum-50ml-2026254195","provider":"McGrocer","version":"1.0","type":"link"}