{"product_id":"tresemme-curl-activator-shampoo-2026243040","title":"TRESemme Curl Activator Shampoo","description":"\u003cp\u003eChoose TRESemmé Curl Activator Shampoo for up to 72h curl elasticity and definition. Powered by Salon Grade OleoLipid Tech, this sulphate-free formula gently cleanses and intensely moisturises curls to restore softness and enhance bounce with lightweight control. For defined, frizz-reduced curls, apply a generous amount of shampoo to wet hair. Gently massage the scalp with your fingertips to work into a lather, then rinse thoroughly. For best results, follow with TRESemmé Curl Activator Conditioner and Curl Reviver Cream Serum. At TRESemmé, we've always understood that style is more than a look: it's a part of you. With our professional-quality hair care, a world of style possibilities is yours to achieve. Every choice we make at TRESemmé, from the values we promote - such as not testing on animals and being PETA approved - to the stylists we work with, down to the carefully selected ingredients we use, is made with intention and inspired by the latest trends and style. Because 70 years on, we believe in the power of style. So tell your story, land that job, make your mark - and achieve your aspirations with confidence. With TRESemmé shampoo for curly hair, your style can match your ambition. Instrumental test when TRESemmé Curl Activator Shampoo and Conditioner are used.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGet up to 72h curl elasticity and definition with TRESemmé Curl Activator Shampoo\u003c\/li\u003e\n\u003cli\u003eSulphate-free formula that gently cleanses and intensely moisturises curly hair, restoring softness and bounce\u003c\/li\u003e\n\u003cli\u003eThis shampoo features Salon Grade OleoLipid Tech, which boosts elasticity and enhances bounce with lightweight control for defined, frizz-reduced curls\u003c\/li\u003e\n\u003cli\u003eOur hair care experts are at the forefront of science and safety - every ingredient is carefully selected to ensure your hair receives the best possible care\u003c\/li\u003e\n\u003cli\u003eApply to wet hair, massage and rinse thoroughly, then follow with TRESemmé Curl Activator Conditioner and Curl Reviver Cream Serum to maximise results\u003c\/li\u003e\n\u003cli\u003eWith TRESemmé professional hair care products, you can create your personal style to achieve your aspirations with confidence\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eCountry of origin:\u003c\/strong\u003e Poland\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSafety Warning:\u003c\/strong\u003e Avoid contact with eyes. In case of contact with eyes, rinse thoroughly with water.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eINGREDIENTS:\u003c\/strong\u003e Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Parfum, Sodium Chloride, Glycol Distearate, Citric Acid, Glycerin, Sodium Benzoate, Polyquaternium-10, Laureth-4, PPG-6, Sodium Hydroxide, Disodium EDTA, Lactic Acid, Alpha-Isomethyl Ionone, Benzyl Salicylate, Citronellol, Citrus Aurantium Peel Oil, Citrus Limon Peel Oil, Hexyl Cinnamal, Limonene, Linalyl Acetate, Tetramethyl Acetyloctahydronaphthalenes\u003c\/p\u003e","brand":"M\u0026S","offers":[{"title":"Default Title","offer_id":48328610775278,"sku":"STO-ITEM-2026-243040","price":6.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/640x640_d5de8efc-b310-4ff5-9aab-88b7634b9b04.jpg?v=1784194283","url":"https:\/\/mcgrocer.com\/products\/tresemme-curl-activator-shampoo-2026243040","provider":"McGrocer","version":"1.0","type":"link"}