{"product_id":"treat-it-deep-conditioning-oil-2026319660","title":"Treat It Deep Conditioning Oil","description":"\u003cp\u003eA heavyweight, 100% natural oil treatment that transforms dry, frizzy curls in one simple step. Add 3-5 drops to your co-wash or leave-in and it becomes a deeply nourishing mask that quenches thirst, smooths frizz, and leaves curls soft, supple, and beautifully defined. Fragrance-free and handmade in the UK.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBest for Very dry, frizzy, brittle or damaged waves + curls that need deep moisture.\u003c\/li\u003e\n\u003cli\u003ePowered by: Olea Europaea (Olive) Fruit Oil rich in natural vitamins A, B1, B2, B6, C + E for intensive conditioning.\u003c\/li\u003e\n\u003cli\u003eQuenched, satin-soft curls - deep hydration without silicone residue.\u003c\/li\u003e\n\u003cli\u003eExpect calmer frizz and long-lasting softness from the first treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhen curls feel parched or rough, Treat It delivers targeted, oil-only nourishment. The pure olive oil base floods strands with fatty acids and naturally occurring vitamins to cushion, smooth, and restore softness - without synthetic fragrance or fillers. Mix into Step 1 or 2 and you've instantly created a rich, masking treatment tailored to your curls.\u003c\/p\u003e\u003cp\u003eUnlike heavy butters or silicone serums that sit on top, this protein-free, coconut-free formula sinks in and rinses clean, helping curls stay light, defined, and easier to style. Use as a periodic rescue when your hair needs more than everyday moisture - ideal after sun, swimming, or a run of dry weather.\u003c\/p\u003e\u003cp\u003eFor: Dry, frizzy, brittle, or over-parched waves + curls needing serious moisture.\u003c\/p\u003e\u003cp\u003eNot for: Hair that isn't very dry, or those seeking a daily styling oil (choose Seal It or Magic Mask instead).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Olea Europaea (Olive) Fruit Oil (pure olive oil - rich in oleic acid and naturally occurring vitamins A, B1, B2, B6, C \u0026amp; E for deep conditioning and softness).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAdvisory Information:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor external use only. Avoid contact with eyes. If contact occurs, rinse thoroughly with water. Discontinue use if irritation occurs. Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOn wet or damp hair, add 3-5 drops to your Co-Wash or Leave-In, mix in hands, then apply from roots to ends. Leave on for at least 1 hour - or overnight for maximum hydration. Rinse thoroughly, follow with Step 2: Leave In Conditioner and Step 3: Styler. If hair still feels dry, clarify with Detox next wash and repeat. Treat It Deep Conditioning Oil is Step 6 in our 6-Step Cycle (1 Cleanse 2 Condition 3 Style 4 De-Frizz 5 Refresh 6 Treat).\u003c\/p\u003e","brand":"Holland \u0026 Barrett","offers":[{"title":"Default Title","offer_id":48336919429358,"sku":"STO-ITEM-2026-319660","price":33.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/f3272a4a-07a7-497d-9172-082534b750a1_0.avif?v=1784292104","url":"https:\/\/mcgrocer.com\/products\/treat-it-deep-conditioning-oil-2026319660","provider":"McGrocer","version":"1.0","type":"link"}