{"product_id":"style-it-styling-gel-for-curly-hair-2026288794","title":"Style It Styling Gel for Curly Hair","description":"\u003cp\u003e\u003cstrong\u003eSoft, defined waves + curls that hold their shape - without crunch, flakes, or heaviness.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStyle It is your everyday styling gel to shape, define, and support your natural pattern while keeping curls touchable, hydrated, and flexible - from washday to washday.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWaves and curls that want \u003cstrong\u003edefinition without crunch\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eCurls that drop, fluff, or lose shape by day two\u003c\/li\u003e\n\u003cli\u003eAnyone who wants a simple, reliable styling step\u003c\/li\u003e\n\u003cli\u003eEnhances your natural wave or curl pattern\u003c\/li\u003e\n\u003cli\u003eAdds light hold to prevent frizz + fluff\u003c\/li\u003e\n\u003cli\u003eMaintains softness, movement, and shine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIt's the styling equivalent of supportive underwear - enough structure to lift and shape, but you forget it's even there.\u003c\/p\u003e\u003cp\u003eNo stiff cast. No sticky feel. No weighed-down curls.\u003c\/p\u003e\u003cp\u003eJust soft structure, lasting definition, and frizz-controlled curls that still feel like your hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e soft hold, flexible definition, natural movement\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eResults:\u003c\/strong\u003e defined, soft curls that last until next washday\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAqua (Water), VP\/VA Copolymer Carbomer, Propylene Glycol, Polysorbate 20, Parfum (Fragrance), Coumarin, Triethanolamine, Phenoxyethanol, Triethylene Glycol, CI 17200 (Red 33)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePowered by:\u003c\/strong\u003e lightweight curl-supporting polymers for shape + hold.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe CGMC® 7× Free-From Promise\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNo Coconut Oil No Sulphates No Silicones No Drying Alcohols No Waxes No Itchy M's No Parabens\u003c\/p\u003e\u003cp\u003eVegan Cruelty-Free UK-Made Curly Girl Method Safe\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAdvisory Information:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor external use only.\u003c\/p\u003e\u003cp\u003eAvoid contact with eyes. If contact occurs, rinse thoroughly with water.\u003c\/p\u003e\u003cp\u003eDiscontinue use if irritation occurs.\u003c\/p\u003e\u003cp\u003eKeep out of reach of children.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply to \u003cstrong\u003efully wet, detangled hair\u003c\/strong\u003e on washday.\u003c\/p\u003e\u003cp\u003eSmooth and scrunch through mid-lengths to ends to shape your pattern.\u003c\/p\u003e\u003cp\u003eAir-dry or diffuse as usual.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor frizz control:\u003c\/strong\u003e layer with \u003cstrong\u003eTame\u003c\/strong\u003e afterwards.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor extra hold:\u003c\/strong\u003e layer \u003cstrong\u003eCasting Queen\u003c\/strong\u003e on top.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor crunch:\u003c\/strong\u003e scrunch out with \u003cstrong\u003eSeal It oil\u003c\/strong\u003e or a touch of Tame once dry.\u003c\/p\u003e\u003cp\u003eYou can also use it on \u003cstrong\u003erefresh days\u003c\/strong\u003e to reactivate curl shape without re-washing.\u003c\/p\u003e","brand":"Holland \u0026 Barrett","offers":[{"title":"Default Title","offer_id":48332147753198,"sku":"STO-ITEM-2026-288794","price":74.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/ffb185a2-cd6f-4266-bf98-1832d9e2d357_0.avif?v=1784230503","url":"https:\/\/mcgrocer.com\/products\/style-it-styling-gel-for-curly-hair-2026288794","provider":"McGrocer","version":"1.0","type":"link"}