{"product_id":"sony-alpha-zv-e10-mirrorless-vlogging-camera-with-16-50mm-power-zoom-lens-2026340828","title":"Sony Alpha ZV-E10 Mirrorless Vlogging Camera with 16-50mm Power Zoom Lens","description":"\u003cp\u003eSony's interchangeable lens mirrorless camera, the ZV-E10 is designed for vlogging, giving you supreme 4K video quality and Full HD slow motion at 120p frame rate, while remaining easy to use. It's packed with loads of intuitive features, plus a vari-angle touch screen and a directional microphone, making it the core of your content creation kit, for all types of vlogs. Compact and lightweight, it gives you endless creative options, being compatible with over 60 compatible Sony lenses.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOne-touch control of background blurring\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThere's no need for complicated manual adjustments. You can just press a single button to turn background blurring (bokeh) on and off. Select 'Defocus' for a professional-looking blurred background to draw attention to the main subject, or 'Clear' to show the entire scene in sharp focus.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHigh-quality video\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe ZV-E10's image stabilisation system can shoot smooth, clean video footage, even when you're walking.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRecord high sound quality\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMake your voice heard, even in windy conditions, with an included directional microphone and windshield, or take full advantage of the Digital audio interface by attaching a Sony-compatible external audio device.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAutomatic, precise focus\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWithout any settings, the ZV-E10 can automatically track your face and eyes to keep a steady focus without wandering off onto other subjects.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e4K movies\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMaking high-resolution 4K movies is easy, with a dedicated Movie button, while the ZV-E10's large image sensor enables a beautiful range of colours.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eShoot now, share now\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWith both Wi-Fi and Bluetooth built-in, you can share professional-quality videos on social media soon after shooting, by linking it straight to your smart phone.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e16-50mm Power Zoom Lens included\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis kit includes a 16-50mm Power Zoom lens to get you shooting dynamic video and stills, right out of the box.\u003c\/p\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVideo megapixels\u003c\/td\u003e\n\u003ctd\u003e19.9MP\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery life details\u003c\/td\u003e\n\u003ctd\u003eStills: Approx. 440 shots (LCD monitor) (CIPA standard) Video: Approx. 80 min (LCD monitor) (CIPA standard)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePicture or video resolution\u003c\/td\u003e\n\u003ctd\u003e4K Ultra HD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePower supply\u003c\/td\u003e\n\u003ctd\u003eRechargeable Battery\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLens size\u003c\/td\u003e\n\u003ctd\u003e16-50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFocus type\u003c\/td\u003e\n\u003ctd\u003eAutomatic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery size \u0026amp; number\u003c\/td\u003e\n\u003ctd\u003e1 x NP-FW50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessor\u003c\/td\u003e\n\u003ctd\u003eBionZ XR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNFC enabled\u003c\/td\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eSony\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLens type\u003c\/td\u003e\n\u003ctd\u003eZoom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShooting modes\u003c\/td\u003e\n\u003ctd\u003eIntelligent Auto \/ Superior Auto, Program Auto , Aperture Priority, Shutter Priority, Manual Exposure, Recall Camera Settings, Sweep Panorama\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBuilt-in flash\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImage megapixels\u003c\/td\u003e\n\u003ctd\u003e25.00MP\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNumber of screens\u003c\/td\u003e\n\u003ctd\u003e1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eZoom (digital)\u003c\/td\u003e\n\u003ctd\u003e8.00x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSensor size\u003c\/td\u003e\n\u003ctd\u003e23.5 x 15.6mm (APS-C)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen technology\u003c\/td\u003e\n\u003ctd\u003eLCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTripod thread\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLens aperture\u003c\/td\u003e\n\u003ctd\u003ef\/3.5-5.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGuarantee\u003c\/td\u003e\n\u003ctd\u003e2 year guarantee included\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery capacity\u003c\/td\u003e\n\u003ctd\u003e1080mAh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWired connections\u003c\/td\u003e\n\u003ctd\u003e3.5mm Jack, USB-C 3.2, Micro HDMI\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen size measured diagonally\u003c\/td\u003e\n\u003ctd\u003e3.00\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelf timer included\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFile formats\u003c\/td\u003e\n\u003ctd\u003eImage: JPEG (DCF Ver. 2.0, Exif Ver.2.32, MPF Baseline compliant), RAW (Sony ARW 2.3 format) Video: XAVC S: MPEG-4 AVC\/H.264 Audio: XAVC S: LPCM 2ch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContinuous shooting speed\u003c\/td\u003e\n\u003ctd\u003e11fps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountry of origin\u003c\/td\u003e\n\u003ctd\u003eThailand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHdr\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShutter speeds\u003c\/td\u003e\n\u003ctd\u003eStill images: 1\/4000 to 30 s, Bulb, Movies: 1\/4000 to 1\/4 (1\/3 steps), up to 1\/60 in AUTO mode (up to 1\/30 in Auto slow shutter mode)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLens mount\u003c\/td\u003e\n\u003ctd\u003eSony E\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSensor type\u003c\/td\u003e\n\u003ctd\u003eExmor R CMOS sensor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVision features\u003c\/td\u003e\n\u003ctd\u003eVlogging\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocation services\u003c\/td\u003e\n\u003ctd\u003evia Wi-Fi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTouchscreen\u003c\/td\u003e\n\u003ctd\u003eTouch Screen Enabled\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFocal length\u003c\/td\u003e\n\u003ctd\u003e16-50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBatteries included\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccessories included\u003c\/td\u003e\n\u003ctd\u003eRechargeable Battery NP-FW50, SELP16502 lens, Shoulder strap, USB-A to USB-C cable (USB 2.0), Wind Screen, Wind Screen Adaptor, Lens cap\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaximum aperture\u003c\/td\u003e\n\u003ctd\u003ef\/3.5-5.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManual white balance\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWireless\u003c\/td\u003e\n\u003ctd\u003eWiFi 802.11b Enabled\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRed-eye reduction\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFace detection\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCamera \u0026amp; camcorder type\u003c\/td\u003e\n\u003ctd\u003eMirrorless, Compact System\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnectivity type\u003c\/td\u003e\n\u003ctd\u003eBluetooth, Wi-Fi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eZoom (optical)\u003c\/td\u003e\n\u003ctd\u003e4.00x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions\u003c\/td\u003e\n\u003ctd\u003eH64.20 x W115.20 x D44.80mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e406.00 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eModel name \/ number\u003c\/td\u003e\n\u003ctd\u003eZVE10KB.CEC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"John Lewis","offers":[{"title":"Default Title","offer_id":48337808130286,"sku":"STO-ITEM-2026-340828","price":712.81,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/114470325.webp?v=1784298029","url":"https:\/\/mcgrocer.com\/products\/sony-alpha-zv-e10-mirrorless-vlogging-camera-with-16-50mm-power-zoom-lens-2026340828","provider":"McGrocer","version":"1.0","type":"link"}