{"product_id":"sony-alpha-7-mk-4-mirrorless-camera-black-2026404178","title":"Sony Alpha 7 MK 4 Mirrorless Camera Black","description":"\u003cp\u003eThis product is supplied without a charging device. The required output of a suitable charging device is2.5W minimum and27W maximum. This product supports PD fast charging (harmonised fast charging). The Sony Alpha 7 MK 4 brings together exceptional imaging power and intelligent connectivity in a single mirrorless body designed for today's hybrid creators. At its core sits a 33-megapixel full-frame Exmor R back-illuminated CMOS sensor partnered with the Bionz XR processor, delivering stunning image quality even when the light drops. The camera features Sony's E-mount system and includes 5-axis in-body image stabilisation for rock-solid handheld shooting, whilst the 3.69 million dot electronic viewfinder offers a clear, immersive view of your scene. The Alpha 7 IV impresses with professional capability and intuitive operation. Real-time tracking with eye autofocus works for humans, animals and birds, keeping subjects sharp in stills or video. The 3-inch vari-angle touchscreen offers flexibility for awkward angles and vlogging. Shoot continuously at up to 1000 fps in JPEG and RAW, with ISO 100 to 51200 for low light. Wi-Fi, Bluetooth and NFC enable instant transfers; USB and HDMI mini ports support wired connections. The 978g body includes a battery charger but requires a 2.5W minimum charging device. Records 1080p video to SD, SDHC or SDXC cards.\u003c\/p\u003e\u003ctable\u003e\n\u003ctr\u003e\u003cth colspan=\"2\"\u003eSpecifications\u003c\/th\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCamera model number\u003c\/td\u003e\n\u003ctd\u003eILCE7M4KB\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eCEC\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSensor type\u003c\/td\u003e\n\u003ctd\u003eCMOS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003cth colspan=\"2\"\u003eSensor\u003c\/th\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMegapixels\u003c\/td\u003e\n\u003ctd\u003e33 megapixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eSensor cleaning\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eImage stabilisation\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSensor size\u003c\/td\u003e\n\u003ctd\u003e35.9 x 23.9mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003cth colspan=\"2\"\u003eShooting\u003c\/th\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContinuous shooting (JPEG)\u003c\/td\u003e\n\u003ctd\u003eup to 1000 frames per second\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContinuous shooting (RAW)\u003c\/td\u003e\n\u003ctd\u003eup to 1000 frames per second\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eSweep panorama\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eSmile detection\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eRed eye reduction\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eAutomatic face detection\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eSelf timer\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003cth colspan=\"2\"\u003eShooting modes\u003c\/th\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eScene intelligent auto, no flash, creative auto mode, portrait, landscape, close-up, program, shutter priority mode, aperture priority mode, manual, .\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003cth colspan=\"2\"\u003eScreen\u003c\/th\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003e29.52in screen withTFT technology\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003cth colspan=\"2\"\u003eWhite balancing\u003c\/th\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eAuto, white balancing bracketing, preset, custom\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003cth colspan=\"2\"\u003eFlash\u003c\/th\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eBuilt-in flash\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003cth colspan=\"2\"\u003eExposure\u003c\/th\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eEvaluative metering, .\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISO range\u003c\/td\u003e\n\u003ctd\u003e100 to 51200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003cth colspan=\"2\"\u003eFocusing\u003c\/th\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eAuto focusmanual focus\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003cth colspan=\"2\"\u003eConnectivity\u003c\/th\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eWi-Fi, NFC \u0026amp; Bluetooth\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eUSB port\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eHDMI mini port\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eRecords in PAL\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eRecords in NTSC\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003cth colspan=\"2\"\u003eFile types\u003c\/th\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaximum size\u003c\/td\u003e\n\u003ctd\u003eH4672 x W7008 in pixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eRAW\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eJPEG\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eRAW + JPEG\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eRecords at 1080p\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003cth colspan=\"2\"\u003ePower\u003c\/th\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eRechargeable battery\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBatteries required\u003c\/td\u003e\n\u003ctd\u003e1 x rechargeable\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003cth colspan=\"2\"\u003eLens\u003c\/th\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLens mounts\u003c\/td\u003e\n\u003ctd\u003eE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003cth colspan=\"2\"\u003eMemory card\u003c\/th\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eSD, SDHC, SDXC, (not included)\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003cth colspan=\"2\"\u003ePhysical specifications\u003c\/th\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCamera weight\u003c\/td\u003e\n\u003ctd\u003e978g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eBattery charger\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003eH16.5, W27, D17cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eBody only\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eTripod compatible\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eManufacturer's 1 year guarantee\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEAN\u003c\/td\u003e\n\u003ctd\u003e4548736133754\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Argos","offers":[{"title":"Default Title","offer_id":48342097953006,"sku":"STO-ITEM-2026-404178","price":2202.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/4549419_R_Z001A.jpg?v=1784339554","url":"https:\/\/mcgrocer.com\/products\/sony-alpha-7-mk-4-mirrorless-camera-black-2026404178","provider":"McGrocer","version":"1.0","type":"link"}