{"product_id":"sony-a7-iv-alpha-ilce-7m4-compact-system-camera-body-only-2026295390","title":"Sony a7 IV (Alpha ILCE-7M4) Compact System Camera Body Only","description":"\u003cp\u003eSony have taken their acclaimed Alpha 7 camera to the next level with this exceptional reboot. And it delivers, and then some! Redefining a new standard for Full Frame cameras, the Mark IV merges outstandingly detailed 33MP image quality, 4K video recording at 60p rate, refined, intuitive handling, and fast sharing abilities. So it's the ideal hybrid mirrorless camera. With top-notch real-time autofocus in both stills and video, it puts the power of Sony's renowned imaging tech into the hands of both talented creators, and creative professionals.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e33 megapixels of full frame detail\u003c\/strong\u003e Delivering outstanding performance and excellent image quality in both stills and movies, the a7 IV's 33 megapixel Exmor R CMOS sensor provides high-speed readout, high sensitivity, low noise, and highly accurate colour reproduction. Powered by Sony's super-rapid BIONZ XR processor, get super-smooth continuous shooting, as well as high response while performing data transfers. And with a wide ISO range of 100-51200, shoot in low level light with no drop in quality.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFast, evolved Hybrid Autofocus\u003c\/strong\u003e The Fast Hybrid AF system, combining both phase-detection and contrast-detection AF, has evolved to achieve greater speed, accuracy and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 759 phase-detection points. Plus, real-time eye autofocus for humans, animals (and even birds!) ensures astonishing tracking results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e10 frames-per-second Burst Shooting\u003c\/strong\u003e Both the mechanical and electronic shutters allow you to shoot more than 800 frames at up to 10fps with AF\/AE tracking, thanks to the a7 IV's high-capacity buffer memory, speedy processing and improved memory-card writing speed (CFexpress Type A memory card required).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStable shooting\u003c\/strong\u003e In-body 5-axis stabilisation with gyro sensors and algorithms compensate for five types of camera shake to keep your work reliably smooth and crisp, however you work. Active Mode is specifically designed to keep 4K movie shooting consistently steady and sharp, alongside great new features Breathing Compensation and AF Assist.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eScintillating 4K movie detail\u003c\/strong\u003e Record movies at up to 4K 60p \/ 10 bit 4:2:2, taking advantage of the a7 IV's image sensor and wide dynamic range for smooth images of even the fastest moving subjects. When recording 4K movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K. Just select the mode that suits your purpose best, and let the camera do its thing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSmart sharing\u003c\/strong\u003e Laden with both Wi-Fi and Bluetooth, the Alpha 7 IV lets you share your work easily, and instantly. Pair up with Bluetooth devices, or use its built-in Wi-Fi to upload to your socials, or connect to a PC or smart TV.\u003c\/p\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003eVideo megapixels\u003c\/td\u003e\n\u003ctd\u003e33MP\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery life details\u003c\/td\u003e\n\u003ctd\u003eUp to 580 shots\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePicture or video resolution\u003c\/td\u003e\n\u003ctd\u003e4K Ultra HD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery compatibility\u003c\/td\u003e\n\u003ctd\u003eCamera\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay\u003c\/td\u003e\n\u003ctd\u003e3 Vari-angle TFT LCD Screen\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaximum ISO rating\u003c\/td\u003e\n\u003ctd\u003e51200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePower supply\u003c\/td\u003e\n\u003ctd\u003eRechargeable Battery\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFocus type\u003c\/td\u003e\n\u003ctd\u003eAutomatic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery size \u0026amp; number\u003c\/td\u003e\n\u003ctd\u003eNP-FZ100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNFC enabled\u003c\/td\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen resolution\u003c\/td\u003e\n\u003ctd\u003e3840 x 2160p\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eSony\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLens type\u003c\/td\u003e\n\u003ctd\u003eStandard\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShooting modes\u003c\/td\u003e\n\u003ctd\u003eStill images: Intelligent Auto(Auto), Program Auto(P), Aperture Priority(A), Shutter Priority(S), Manual Exposure(M). Movie: Intelligent Auto(Auto), Program Auto(P), Aperture Priority(A), Shutter Priority(S), Manual Exposure(M), Flexible Exp. Mode\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImage megapixels\u003c\/td\u003e\n\u003ctd\u003e33.00MP\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBuilt-in flash\u003c\/td\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNumber of screens\u003c\/td\u003e\n\u003ctd\u003e1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eZoom (digital)\u003c\/td\u003e\n\u003ctd\u003e4.00x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSensor size\u003c\/td\u003e\n\u003ctd\u003e35mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturer's warranty\u003c\/td\u003e\n\u003ctd\u003e1 year\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTripod thread\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery capacity\u003c\/td\u003e\n\u003ctd\u003e2280mAh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWired connections\u003c\/td\u003e\n\u003ctd\u003e3.5mm Jack, USB-C 3.0, HDMI 2.0, Microphone Input\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen size measured diagonally\u003c\/td\u003e\n\u003ctd\u003e3.00\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelf timer included\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFile formats\u003c\/td\u003e\n\u003ctd\u003eJPEG, HEIF, RAW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContinuous shooting speed\u003c\/td\u003e\n\u003ctd\u003e10fps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountry of origin\u003c\/td\u003e\n\u003ctd\u003eThailand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLens mount\u003c\/td\u003e\n\u003ctd\u003eSony E\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShutter speeds\u003c\/td\u003e\n\u003ctd\u003eStill images: 1\/8000 to 30s, Bulb, Movies (NTSC mode): 1\/8000 to 1\/4 (1\/3 steps), up to 1\/60 in AUTO mode (up to 1\/30 in Auto slow shutter mode), Movies (PAL mode): 1\/8000 to 1\/4 (1\/3 steps), up to 1\/50 in AUTO mode (up to 1\/25 in Auto slow shutter mode)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMemory card (included)\u003c\/td\u003e\n\u003ctd\u003eMemory Card Not Included\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVision features\u003c\/td\u003e\n\u003ctd\u003eFull Frame, Portable, Touch Screen\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSensor type\u003c\/td\u003e\n\u003ctd\u003eExmor CMOS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTouchscreen\u003c\/td\u003e\n\u003ctd\u003eTouch Screen Enabled\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBatteries included\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccessories included\u003c\/td\u003e\n\u003ctd\u003eRechargeable Battery NP-FZ100, AC adaptor, Power cord, Shoulder strap, Body cap, Accessory shoe cap, Eyepiece cup, USB-A to USB-C cable (USB 3.2), Lens hood, Lens cap, Lens rear cap\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManual white balance\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWireless\u003c\/td\u003e\n\u003ctd\u003eWiFi 802.11a Enabled\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRed-eye reduction\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFace detection\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCamera \u0026amp; camcorder type\u003c\/td\u003e\n\u003ctd\u003eMirrorless\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnectivity type\u003c\/td\u003e\n\u003ctd\u003eBluetooth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlash modes\u003c\/td\u003e\n\u003ctd\u003eFlash off, Autoflash, Fill-flash, Slow Sync., Rear Sync., Red-eye reduction (on\/off selectable), Wireless, Hi-speed sync.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eZoom (optical)\u003c\/td\u003e\n\u003ctd\u003e1.00x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eViewfinder\u003c\/td\u003e\n\u003ctd\u003eQuad-VGA OLED EVF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdjustable\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions\u003c\/td\u003e\n\u003ctd\u003eH9.64 x W13.13 x D7.98cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e658.00 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eModel name \/ number\u003c\/td\u003e\n\u003ctd\u003eAlpha 7 IV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturer part number (MPN)\u003c\/td\u003e\n\u003ctd\u003eILCE7M4B.CEC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"John Lewis","offers":[{"title":"Default Title","offer_id":48332869501166,"sku":"STO-ITEM-2026-295390","price":2032.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/241107490.webp?v=1784235056","url":"https:\/\/mcgrocer.com\/products\/sony-a7-iv-alpha-ilce-7m4-compact-system-camera-body-only-2026295390","provider":"McGrocer","version":"1.0","type":"link"}