{"product_id":"sls-free-toothpaste-for-enamel-strength-and-prevention-125ml-m202567707","title":"SLS-Free Toothpaste for Enamel Strength and Prevention 125ml","description":"\u003cdiv class=\"ds-c-accordion-item__content\"\u003e\u003cdiv\u003e\n\u003cdiv class=\"longTextItems\"\u003e\n\u003cp\u003e3x more effective¹ at fighting a root cause of many oral health problems\u003c\/p\u003e\n\u003cp\u003e24 hour antibacterial² protection\u003c\/p\u003e\n\u003cp\u003ePowerful, patented⁵, preventative technology\u003c\/p\u003e\n\u003cp\u003eStrengthens and re-hardens your enamel\u003c\/p\u003e\n\u003cp\u003eHelps with 8 oral health problems\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"itemTypeGroup\"\u003e\n\u003cdiv class=\"memo\"\u003e\u003cp\u003eColgate Total Active Prevention + Enamel Strength Toothpaste is clinically proven \u0026amp; actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"memo\"\u003e\u003cp\u003eLooking after your smile and keeping it protected can help stop oral health problems before they start. That's why Colgate Total Active Prevention + Enamel Strength Toothpaste, with its new and improved formula, has been scientifically designed for active prevention. It's 3x more effective¹ at fighting a root cause¹ of many common oral health problems and offers 24 hours of antibacterial protection². What's more, this enamel toothpaste is specifically formulated with SLS-free foam that helps to strengthen and re-harden your enamel while helping to protect from tooth enamel acid erosion. It's perfect to help keep your smile healthy if you're prone to tooth enamel loss.\u003cbr\u003e\u003cbr\u003eBeyond teeth cleaning, the powerful, patented³, preventative technology in Colgate's Total Active Prevention + Enamel Strength Toothpaste helps with 8 oral health problems:\u003cbr\u003e1. Gum problems\u003cbr\u003e2. Teeth plaque\u003cbr\u003e3. Tartar\u003cbr\u003e4. Sensitivity\u003cbr\u003e5. Enamel erosion\u003cbr\u003e6. Surface stains \u003cbr\u003e7. Bad breath\u003cbr\u003e8. Cavities\u003cbr\u003e\u003cbr\u003eBy using Colgate Total Active Prevention + Enamel Strength Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause⁴, so you can be confident your smile is protected and taken care of.\u003cbr\u003e\u003cbr\u003e¹Bacterial plaque reduction vs non-antibacterial fluoride toothpaste, with 3 months continued use.\u003cbr\u003e²With 2x daily brushing after 4 weeks continued use.\u003cbr\u003e³US patented.\u003cbr\u003e⁴Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Sainsburys","offers":[{"title":"Default Title","offer_id":47458858762478,"sku":"STO-ITEM-2025-67707","price":15.38,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/1500x1500_55549ec1-9f1a-4152-85d6-4c4da10184c3.jpg?v=1776979809","url":"https:\/\/mcgrocer.com\/products\/sls-free-toothpaste-for-enamel-strength-and-prevention-125ml-m202567707","provider":"McGrocer","version":"1.0","type":"link"}