{"product_id":"schwarzkopf-live-urban-metallics-ruby-glaze-permanent-hair-dye-u68-2026224789","title":"Schwarzkopf LIVE Urban Metallics Ruby Glaze Permanent Hair Dye U68","description":"\u003cp\u003eSchwarzkopf LIVE Urban Metallics Ruby Glaze U68 permanent colour hair dye - Striking red with a metallic shine. Create shimmery red tones with striking colour intensity with the Schwarzkopf LIVE Urban Metallics Ruby Glaze U68 permanent red hair dye: Your hair will turn into a metallic red tone! LIVE Urban Metallics permanent hair dye creates a vibrant shimmery hue. It contains a built-in Metallic Shine Booster, infused with coconut oil for maximum colour depth, anti-fade effect and impressive shine. The formula is completely vegan and made with 0% silicones and alcohol.\u003c\/p\u003e\n\u003cp\u003efree from animal-derived ingredients\u003cbr\u003eEthanol Alcohol\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent hair dye\u003c\/li\u003e\n\u003cli\u003eFor medium blonde to medium brown hair\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metallic Shine Booster, infused with coconut oil\u003c\/li\u003e\n\u003cli\u003eCreates vibrant, fade resistant metallic tones\u003c\/li\u003e\n\u003cli\u003eImpressive shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour Cream:\u003c\/strong\u003e Aqua, Cetearyl Alcohol, Coconut Alcohol, Ammonium Hydroxide, Sodium Laureth Sulfate, Isostearic Acid, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Bis-Diisopropanolamino-PG-Propyl Dimethicone\/Bis-Isobutyl PEG-14 Copolymer, Sodium Lauryl Glucose Carboxylate, Dimethicone, Potassium Hydroxide, Lauryl Glucoside, 1-Naphthol, Myristic Acid, Ceteareth-20, Ammonium Sulfate, Parfum, Ceteareth-12, Sodium Sulfite, Sodium Chloride, Prunus Armeniaca Kernel Oil, Sodium Silicate, Citric Acid, Etidronic Acid, m-Aminophenol, Propylene Glycol, Butyloctanol, Polysorbate 20, Linalool, Ascorbic Acid, Citronellol, Sorbic Acid, 4-Hydroxypropylamino-3-Nitrophenol, Quartz, CI 77007\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDeveloper Lotion:\u003c\/strong\u003e Aqua, Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Etidronic Acid, Sodium Cetearyl Sulfate, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Potassium Hydroxide, Sodium Benzoate\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Conditioner:\u003c\/strong\u003e Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Prunus Armeniaca Kernel Oil, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Panthenol, Hydrolyzed Keratin, Isopropyl Myristate, Citric Acid, Phenoxyethanol, Stearamidopropyl Dimethylamine, Parfum, Isopropyl Alcohol, Glyceryl Stearate, Sodium Methylparaben, Propylene Glycol, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Benzyl Alcohol, Potassium Sorbate\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStorage Type:\u003c\/strong\u003e Ambient\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLIVE top tips:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours prior to colouring\u003c\/li\u003e\n\u003cli\u003eFor long or thick hair we recommended using two packs\u003c\/li\u003e\n\u003cli\u003eThis shade is recommended for hair colours medium blonde to medium brown\u003c\/li\u003e\n\u003cli\u003eResults may vary on previously coloured hair\u003c\/li\u003e\n\u003cli\u003eUse a clarifying\/deep cleanse shampoo 48 hours prior to application\u003c\/li\u003e\n\u003cli\u003eCheck application range to ensure your natural hair is suitable for your chosen shade\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Always perform an Allergy Alert Test 48 hours before each time you colour, even if you've used the product before. Before applying your colour, cover your clothing with an old towel\/cape and put on gloves provided. Apply to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing:\u003c\/strong\u003e Unscrew nozzle of Developer Lotion. Pierce the LIVE Colour Cream tube and carefully squeeze the entire contents into the Developer Lotion bottle. Replace the application nozzle and shake until all components are thoroughly mixed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Follow application process for either first-time or root regrowth application. Leave formula to develop for 20-30 minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinsing:\u003c\/strong\u003e Rinse hair under warm water until water runs clear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning:\u003c\/strong\u003e Apply LIVE Care Conditioner and leave in for 2 minutes. Rinse thoroughly, hair is left feeling soft and shiny.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eThe colour result will depend on your natural hair colour. The table on the back of the pack provides an indication of the colour result that can be obtained with this shade. Results may vary on previously coloured hair. For long or thick hair we recommend using two packs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e Germany\u003c\/p\u003e","brand":"ASDA","offers":[{"title":"Default Title","offer_id":48324290576622,"sku":"STO-ITEM-2026-224789","price":9.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/5012583208303_T1.jpg?v=1784148105","url":"https:\/\/mcgrocer.com\/products\/schwarzkopf-live-urban-metallics-ruby-glaze-permanent-hair-dye-u68-2026224789","provider":"McGrocer","version":"1.0","type":"link"}