{"product_id":"schwarzkopf-live-intense-colour-u69-amethyst-chrome-permanent-hair-dye-2026362420","title":"Schwarzkopf LIVE Intense Colour U69 Amethyst Chrome Permanent Hair Dye","description":"\u003cp\u003eSchwarzkopf LIVE Intense Colour - Long-lasting permanent hair colouration with Extra Colour Refresh Gloss\u003c\/p\u003e\u003cp\u003eFind your perfect shade in our diverse shade range. LIVE's intense colours and HaptIQ Anti-Damage System deliver up to 8 weeks of unstoppable colour while rebuilding your hair bonds. This hair colour kit also contains Extra Colour Refresh Gloss for that first-day colour. Use after 3-4 weeks for the ultimate vibrancy boost. Vegan formula. 100% recycled aluminium tube. Be smarter. Recycle.\u003c\/p\u003e\u003cp\u003eSchwarzkopf's HaptIQ Anti-Damage System rebuilds and protects hair bonds as you colour. Newly created micro-bonds within the hair, envelop the hair with a protective layer after colouration, reducing damage up to 90% and giving 100% colour confidence.\u003c\/p\u003e\u003cp\u003eEasy application:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e01 Mix: Add colour cream to developer bottle\u003c\/li\u003e\n\u003cli\u003e02 Apply: Apply mixture to your hair\u003c\/li\u003e\n\u003cli\u003e03 Wait: Leave mixture on your hair for 20-30 minutes\u003c\/li\u003e\n\u003cli\u003e04 Rinse: Rinse off until water runs clear\u003c\/li\u003e\n\u003cli\u003e05 Care: Apply conditioner sachet for immediate after care\u003c\/li\u003e\n\u003cli\u003e06 Refresh: Use Refresh Colour Gloss after 3-4 weeks\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWe recommend this shade for dark blonde to medium brown hair. This shade is suitable for up to 30% grey hair. For long or thick hair, we recommend using two packs.\u003c\/p\u003e\u003cp\u003eThe Product Benefits at a Glance:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePermanent purple hair dye\u003c\/li\u003e\n\u003cli\u003eExtra Colour Refresh Gloss for long-lasting vibrancy\u003c\/li\u003e\n\u003cli\u003e8 weeks of unstoppable, intense colour\u003c\/li\u003e\n\u003cli\u003eWith HAPTIQ anti-damage system\u003c\/li\u003e\n\u003cli\u003ePerfect grey coverage\u003c\/li\u003e\n\u003cli\u003eGlossy shine\u003c\/li\u003e\n\u003cli\u003eU69 Amethyst Chrome\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e Compared with and without conditioner treatment\u003c\/p\u003e\u003cp\u003e Free from animal derived ingredients\u003c\/p\u003e\u003cp\u003e learn more under smarterinitiative.com\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCountry of origin:\u003c\/strong\u003e Slovenia\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePackage type:\u003c\/strong\u003e Box\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBox Contents:\u003c\/strong\u003e Colour Cream 60 ml, Developer Lotion 60 ml (1:1), Care Conditioner + Colour Refresh Gloss 2x 22.5 ml e, 1 Pair of Gloves \u0026amp; Instruction Leaflet\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSafety Warning:\u003c\/strong\u003e SAFETY INSTRUCTIONS: Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary black henna tattoos may increase your risk of allergy. Do not colour your hair if: - you have a rash on your face or a sensitive, irritated and damaged scalp, - you have ever experienced any reaction after colouring your hair, - you have experienced a reaction to a temporary black henna tattoo in the past. Contains hydrogen peroxide. See bottom of pack for full list of ingredients. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Conduct an allergy alert test 48 hours before each time you colour (see enclosed leaflet), even if you have already used colouring products before. So remember to purchase the product 48 hours in advance of use. In case of any reaction or when in doubt consult a doctor before using any hair colour product. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Wear suitable gloves. Keep out of reach of children. ATTENTION: FOLLOW SAFETY INSTRUCTIONS. We recommend that you perform an allergy alert test 48 hours in advance. Can cause an allergic reaction - follow the safety instructions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Colour Cream: Aqua (Water, Eau), Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate SE, Ceteareth-20, Octyldodecanol, Sodium Laureth Sulfate, Sodium Cetearyl Sulfate, Prunus Armeniaca (Apricot) Kernel Oil, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, Parfum (Fragrance), Potassium Hydroxide, Oleic Acid, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Glycerin, Sodium Sulfite, Etidronic Acid, Carbomer, Ammonium Sulfate, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Sodium Sulfate, Dimethyl Heptenal, Tetramethyl Acetyloctahydronaphthalenes, Citrus Aurantium Peel Oil, Limonene, Hexyl Cinnamal, Dipropylene Glycol, Anisaldehyde, Benzyl Alcohol, Developer Lotion: Aqua (Water, Eau), Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Etidronic Acid, Sodium Cetearyl Sulfate, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Potassium Hydroxide, Sodium Benzoate, Care Conditioner: Aqua (Water, Eau), Cetearyl Alcohol, Isopropyl Myristate, Behentrimonium Chloride, Magnesium Chloride, Magnesium Citrate, Amodimethicone \/ Morpholinomethyl Silsesquioxane Copolymer, Olea Europaea (Olive) Fruit Oil, Prunus Armeniaca (Apricot) Kernel Oil, Dimethylsilanol Hyaluronate, Biotin, Distearoylethyl Hydroxyethylmonium Methosulfate, Stearamidopropyl Dimethylamine, Cetyl Palmitate, Dimethicone, Lactic Acid, Parfum (Fragrance), Isopropyl Alcohol, Panthenol, Cetrimonium Chloride, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Trideceth-5, Phenoxyethanol, Benzyl Alcohol, Colour Refresh Gloss: Aqua (Water, Eau), Cetearyl Alcohol, Glycerin, Isopropyl Myristate, Behentrimonium Chloride, Distearoylethyl Hydroxyethylmonium Methosulfate, Stearamidopropyl Dimethylamine, Cetyl Palmitate, Lactic Acid, Dimethicone, Parfum (Fragrance), Sodium Benzoate, Isopropyl Alcohol, Prunus Armeniaca (Apricot) Kernel Oil, Olea Europaea (Olive) Fruit Oil, Panthenol, Niacinamide, Cetrimonium Chloride, Magnesium Chloride, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Dipropylene Glycol, Amodimethicone \/ Morpholinomethyl Silsesquioxane Copolymer, HC Blue No. 16, Trideceth-5, Basic Red 51, Magnesium Citrate, Phenoxyethanol, Citric Acid, Benzyl Alcohol, Sodium Chloride, Dimethylsilanol Hyaluronate, Biotin\u003c\/p\u003e\u003cp\u003eHighperformance permanent hair colour combines intense, longlasting vibrancy with the HaptIQ AntiDamage System for strong, glossy hair. Now includes an Extra Colour Refresh Gloss to boost colour intensity after 3-4weeks.\u003c\/p\u003e","brand":"M\u0026S","offers":[{"title":"Default Title","offer_id":48339307102446,"sku":"STO-ITEM-2026-362420","price":12.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/640x640_fe94549d-23ac-4017-b811-4287dda9ade5.jpg?v=1784312089","url":"https:\/\/mcgrocer.com\/products\/schwarzkopf-live-intense-colour-u69-amethyst-chrome-permanent-hair-dye-2026362420","provider":"McGrocer","version":"1.0","type":"link"}