{"product_id":"schwarzkopf-live-intense-colour-b15-platinum-blonde-permanent-hair-dye-2026270227","title":"Schwarzkopf Live Intense Colour B15 Platinum Blonde Permanent Hair Dye","description":"\u003cp\u003ePermanent blonde hair dye. Colour \u0026amp; lightening in one step. Iconic blondes on lighter hair. 8 weeks of unstoppable, intense colour. With HAPTIQ anti-damage system. Schwarzkopf LIVE Intense Colour - Long-lasting permanent hair colouration with extra no-brassiness gloss.\u003c\/p\u003e\u003cp\u003eDiscover the power of beautiful blonde in one step - Lightening + Colouring. LIVE's intense colours and HaptIQ Anti-Damage System deliver up to 8 weeks of iconic blonde and up to 3 levels of lift. This hair colour kit also contains extra no-brassiness gloss for that first-day colour. Use after 3-4 weeks for the ultimate icy blonde. Vegan formula. 100% recycled aluminium tube.\u003c\/p\u003e\u003cp\u003eSame colour you love, now with HaptiQ anti-damage system that cares for the hair by restoring its strength for up to 90% less hair breakage and 100% colour confidence. Schwarzkopf's HaptIQ Anti-Damage System rebuilds and protects hair bonds as you colour. Newly created micro-bonds within the hair, envelop the hair with a protective layer after colouration, reducing damage up to 90% and giving 100% colour confidence.\u003c\/p\u003e\u003cp\u003eBenefits at a glance:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePermanent blonde hair dye\u003c\/li\u003e\n\u003cli\u003eExtra No-Brassiness Gloss for long-lasting blonde\u003c\/li\u003e\n\u003cli\u003eColour \u0026amp; Lighten in one go - for iconic blondes on lighter hair\u003c\/li\u003e\n\u003cli\u003eWith HAPTIQ anti-damage system\u003c\/li\u003e\n\u003cli\u003e8 weeks of unstoppable, intense colour\u003c\/li\u003e\n\u003cli\u003eGlossy shine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEasy application:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e01 Mix: Add colour cream to developer bottle\u003c\/li\u003e\n\u003cli\u003e02 Apply: Apply mixture to your hair\u003c\/li\u003e\n\u003cli\u003e03 Wait: Leave mixture on your hair for 20-30 minutes\u003c\/li\u003e\n\u003cli\u003e04 Rinse: Rinse off until water runs clear\u003c\/li\u003e\n\u003cli\u003e05 Care: Apply conditioner sachet for immediate after care\u003c\/li\u003e\n\u003cli\u003e06 Refresh: Use No-Brassiness Gloss after 3-4 weeks\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWe recommend this shade for medium blonde to light brown hair. This shade is suitable for up to 100% grey hair. For long or thick hair, we recommend using two packs.\u003c\/p\u003e\u003cp\u003eHighperformance permanent hair colour combines intense, longlasting vibrancy with the HaptIQ AntiDamage System for strong, glossy hair. Now includes an extra No-Brassiness Gloss to boost colour intensity after 3-4weeks.\u003c\/p\u003e\u003cp\u003eSafety instructions: Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary black henna tattoos may increase your risk of allergy. Do not colour your hair if you have a rash on your face or a sensitive, irritated and damaged scalp, you have ever experienced any reaction after colouring your hair, you have experienced a reaction to a temporary 'black henna' tattoo in the past. Contains hydrogen peroxide and phenylenediamines. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Conduct an allergy alert test 48 hours before each time you colour (see enclosed leaflet), even if you have already used colouring products before. So remember to purchase the product 48 hours in advance of use. In case of any reaction or when in doubt consult a doctor before using any hair colour product. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Wear suitable gloves. Keep out of reach of children.\u003c\/p\u003e\u003cp\u003eIngredients:\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eColour Cream:\u003c\/strong\u003e Aqua, Cetearyl Alcohol, Ethanolamine, Ammonium Hydroxide, Coconut Alcohol, Sodium Laureth-6 Carboxylate, Sodium Myreth Sulfate, Succinic Acid, Bis-Diisopropanolamino-PG-Propyl Dimethicone \/ Bis-Isobutyl PEG-14 Copolymer, Acrylamidopropyltrimonium Chloride \/ Acrylates Copolymer, Coco-Glucoside, Paraffinum Liquidum, Glyceryl Oleate, Ammonium Sulfate, Arginine, Lysine HCl, Ceteareth-12, Ceteareth-20, Parfum, Potassium Hydroxide, Sodium Sulfite, Sodium Silicate, Etidronic Acid, Ascorbic Acid, Sodium Chloride, Butyloctanol, Citric Acid, Polysorbate 20, Toluene-2,5-Diamine Sulfate, Phenoxyethanol, 2-Methylresorcinol, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Lactic Acid, Dimethyl Heptenal, Tetramethyl Acetyloctahydronaphthalenes, Citrus Aurantium Peel Oil, Limonene, Hexyl Cinnamal, Anisaldehyde, Sodium Benzoate, 1,3-Bis-(2,4-Diaminophenoxy) Propane HCl, 2,4-Diaminophenoxyethanol HCl, 4-Amino-m-Cresol, Benzyl Alcohol, Methylparaben, Ethylparaben, 4-Amino-2-Hydroxytoluene, m-Aminophenol.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDeveloper Lotion:\u003c\/strong\u003e Aqua, Hydrogen Peroxide, Cetearyl Alcohol, Propylene Glycol, Ceteareth-20, Steartrimonium Chloride, Paraffinum Liquidum, Etidronic Acid, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Potassium Hydroxide, Isopropyl Alcohol, Sodium Benzoate.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare Conditioner:\u003c\/strong\u003e Aqua, Cetearyl Alcohol, Isopropyl Myristate, Behentrimonium Chloride, Magnesium Chloride, Magnesium Citrate, Amodimethicone \/ Morpholinomethyl Silsesquioxane Copolymer, Olea Europaea Fruit Oil, Prunus Armeniaca Kernel Oil, Dimethylsilanol Hyaluronate, Biotin, Distearoylethyl Hydroxyethylmonium Methosulfate, Stearamidopropyl Dimethylamine, Cetyl Palmitate, Dimethicone, Lactic Acid, Parfum, Isopropyl Alcohol, Panthenol, Cetrimonium Chloride, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Trideceth-5, Phenoxyethanol, Benzyl Alcohol.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAnti-Brassiness Gloss:\u003c\/strong\u003e Aqua, Cetearyl Alcohol, Isopropyl Myristate, Behentrimonium Chloride, Distearoylethyl Hydroxyethylmonium Methosulfate, Stearamidopropyl Dimethylamine, Cetyl Palmitate, Lactic Acid, Dimethicone, Parfum, Sodium Benzoate, Isopropyl Alcohol, Prunus Armeniaca Kernel Oil, Olea Europaea Fruit Oil, Panthenol, Niacinamide, Cetrimonium Chloride, Magnesium Chloride, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Dipropylene Glycol, Amodimethicone \/ Morpholinomethyl Silsesquioxane Copolymer, Magnesium Citrate, Trideceth-5, Acid Violet 43, Glycerin, Phenoxyethanol, Citric Acid, Benzyl Alcohol, Sodium Chloride, HC Blue No. 12, Dimethylsilanol Hyaluronate, Biotin.\u003c\/p\u003e\u003cp\u003eSuitable for Vegans.\u003c\/p\u003e\u003cp\u003eCountry of Origin: Slovenia\u003c\/p\u003e\u003cp\u003ePackaging: Box\u003c\/p\u003e","brand":"Sainsburys","offers":[{"title":"Default Title","offer_id":48330897064174,"sku":"STO-ITEM-2026-270227","price":16.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/2365x2365_bb5cd49e-2bb3-4a8b-85cc-d88fb35c18cd.jpg?v=1784217734","url":"https:\/\/mcgrocer.com\/products\/schwarzkopf-live-intense-colour-b15-platinum-blonde-permanent-hair-dye-2026270227","provider":"McGrocer","version":"1.0","type":"link"}