{"product_id":"schwarzkopf-live-intense-bleach-00b-max-blonde-hair-lightener-2026251123","title":"Schwarzkopf LIVE Intense Bleach 00B Max Blonde Hair Lightener","description":"\u003cp\u003e\u003cstrong\u003eSchwarzkopf LIVE Permanent Lightener 00B Max Blonde - Lightening with Anti-Damage technology\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLIVE Intense Bleach for pure blonde hair colour without brassiness and unwanted yellow tones. Up to 8 levels of lift. For 6 weeks of pure blonde with no brassiness. The caring after treatment neutralises yellow tones. Use toner after - for cool blonde finish. Vegan formula. Recycled leaflet, 100% recycled aluminium tube.\u003c\/p\u003e\u003cp\u003eSchwarzkopf's HaptIQ Anti-Damage System rebuilds and protects hair bonds as you colour. Newly created micro-bonds within the hair, envelop the hair with a protective layer after lightening, reducing damage up to 90% and giving 100% colour confidence.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEasy application\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e01 Mix: Add lightening cream and Blonde Booster Ultra Plus to developer bottle\u003c\/li\u003e\n\u003cli\u003e02 Apply: Apply mixture to your hair\u003c\/li\u003e\n\u003cli\u003e03 Wait: Leave formula on your hair for 30-45 minutes\u003c\/li\u003e\n\u003cli\u003e04 Rinse: Rinse off until water runs clear\u003c\/li\u003e\n\u003cli\u003e05 Care: Apply after-treatment sachet for immediate after care\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWe recommend this brown hair lightener for light brown to dark brown hair. This shade is suitable for up to 30% grey hair. For long or thick hair, we recommend using two packs.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe product benefits at a glance\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePure blonde with no brassiness\u003c\/li\u003e\n\u003cli\u003eUp to 9 levels of lift\u003c\/li\u003e\n\u003cli\u003eAnti-yellow effect\u003c\/li\u003e\n\u003cli\u003eUp to 90% less hair breakage\u003c\/li\u003e\n\u003cli\u003eWith HAPTIQ anti-damage system\u003c\/li\u003e\n\u003cli\u003eHair bleach: 00B Max Blonde\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCompared with and without conditioner treatment Free from animal derived ingredients\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":48329261383918,"sku":"STO-ITEM-2026-251123","price":16.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10376821.jpg?v=1784200914","url":"https:\/\/mcgrocer.com\/products\/schwarzkopf-live-intense-bleach-00b-max-blonde-hair-lightener-2026251123","provider":"McGrocer","version":"1.0","type":"link"}