{"product_id":"schwarzkopf-live-intense-bleach-00a-absolute-platinum-hair-lightener-2026292949","title":"Schwarzkopf LIVE Intense Bleach 00A Absolute Platinum Hair Lightener","description":"\u003cp\u003e\u003cstrong\u003eSchwarzkopf LIVE Permanent Lightener 00A Absolute Platinum - Lightening with Anti-Damage technology\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLIVE Intense Bleach for pure blonde hair colour without brassiness and unwanted yellow tones. Up to 8 levels of lift. For 6 weeks of pure blonde with no brassiness. The caring after treatment neutralises yellow tones. Use toner after - for cool blonde finish.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePure blonde with no brassiness\u003c\/li\u003e\n\u003cli\u003eUp to 8 levels of lift\u003c\/li\u003e\n\u003cli\u003eAnti-yellow effect\u003c\/li\u003e\n\u003cli\u003eUp to 90% less hair breakage\u003c\/li\u003e\n\u003cli\u003eWith HAPTIQ anti-damage system\u003c\/li\u003e\n\u003cli\u003eHair bleach: 00A Absolute Platinum\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSchwarzkopf's HaptIQ Anti-Damage System rebuilds and protects hair bonds as you colour. Newly created micro-bonds within the hair, envelop the hair with a protective layer after lightening, reducing damage up to 90% and giving 100% colour confidence.\u003c\/p\u003e\u003cp\u003eVegan formula\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLightening Cream: Aqua (Water, Eau), Octyldodecanol, Ammonium Hydroxide, Xanthan Gum, Sodium Gluceptate, Bis-Cetearyl Amodimethicone, Cellulose Gum, Sodium Laureth Sulfate, Ammonium Sulfate, Parfum (Fragrance), Etidronic Acid, Dimethyl Heptenal, Tetramethyl Acetyloctahydronaphthalenes, Citrus Aurantium Peel Oil, Limonene, Hexyl Cinnamal, Dipropylene Glycol, Anisaldehyde, Benzyl Alcohol, CI 77007 (Ultramarines).\u003c\/p\u003e\u003cp\u003eDeveloper Lotion: Aqua (Water, Eau), Hydrogen Peroxide, Isopropyl Myristate, Cetearyl Alcohol, PEG-40 Castor Oil, Ceteareth-20, Sodium Cetearyl Sulfate, Etidronic Acid, Potassium Hydroxide, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Sodium Sulfate.\u003c\/p\u003e\u003cp\u003eBlonde Booster Ultra Plus: Potassium Persulfate, Sodium Silicate, Sodium Persulfate, Ammonium Persulfate, Aqua (Water, Eau), Disodium EDTA, Paraffinum Liquidum (Mineral Oil, Huile Minérale), Silica, Potassium Sulfate, Ammonium Sulfate, Sodium Sulfate.\u003c\/p\u003e\u003cp\u003ePlatinum Hair Mask: Aqua (Water, Eau), Cetearyl Alcohol, PEG-8, Isopropyl Myristate, Behentrimonium Chloride, Distearoylethyl Hydroxyethylmonium Methosulfate, Butylene Glycol, Stearamidopropyl Dimethylamine, Cetyl Palmitate, Dimethicone, Lactic Acid, Parfum (Fragrance), Isopropyl Alcohol, Sodium Benzoate, Prunus Armeniaca (Apricot) Kernel Oil, Olea Europaea (Olive) Fruit Oil, Panthenol, Niacinamide, Magnesium Chloride, Guar Hydroxypropyltrimonium Chloride, Acid Violet 43, Sodium Hydroxide, Dipropylene Glycol, HC Blue No. 12, Amodimethicone\/Morpholinomethyl Silsesquioxane Copolymer, Trideceth-5, Magnesium Citrate, Sodium Chloride, Glycerin, Phenoxyethanol, Benzyl Alcohol, Dimethylsilanol Hyaluronate, Biotin, HC Blue no. 16.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEasy Application:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e01 Mix: Add the lightening cream and Blonde Booster Ultra Plus to the developer lotion bottle\u003c\/li\u003e\n\u003cli\u003e02 Apply: Apply the mixture to your hair\u003c\/li\u003e\n\u003cli\u003e03 Wait: Leave the formula on your hair for 30-45 minutes\u003c\/li\u003e\n\u003cli\u003e04 Rinse: Rinse off until water runs clear\u003c\/li\u003e\n\u003cli\u003e05 Care: Apply the platinum hair mask to nourish your hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWe recommend this blonde hair lightener for light blonde to dark blonde hair. This shade is suitable for up to 30% grey hair. For long or thick hair, we recommend using two packs.\u003c\/p\u003e\u003cp\u003e Compared with and without conditioner treatment\u003c\/p\u003e\u003cp\u003e Free from animal derived ingredients\u003c\/p\u003e","brand":"ASDA","offers":[{"title":"Default Title","offer_id":48332519833838,"sku":"STO-ITEM-2026-292949","price":11.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/5012583213659_T1.jpg?v=1784233448","url":"https:\/\/mcgrocer.com\/products\/schwarzkopf-live-intense-bleach-00a-absolute-platinum-hair-lightener-2026292949","provider":"McGrocer","version":"1.0","type":"link"}