{"product_id":"purple-tinted-shampoo-for-blonde-hair-300ml-m202556864","title":"L'Oreal Professionnel Vitamino Color Spectrum Purple Tinted Shampoo Blonde 300ml","description":"\u003cp\u003eLock in your day 1 colour vibrancy for up to 100 days with Vitamino Color Spectrum Professional Purple Tinted Shampoo by L'Oreal Professionnel.\u003c\/p\u003e\u003cp\u003eFormulated with Ferulic Acid + Citric Acid, the system locks dyes in the hair fibre to protect all 5 of the colour dimensions.\u003c\/p\u003e\u003cp\u003eThe creamy purple shampoo formula instantly neutralises undesired yellow undertones for blonde hair. Hair is cleansed \u0026amp; nourished.\u003c\/p\u003e\u003cp\u003eHow to: To be used from two weeks after salon visit and in alternance with Vitamino Color Spectrum non-tinted shampoo. Apply evenly on wet hair. Emulsify. Leave on time depending on the tone and desired degree of neutralization (from 2 to 5min). Check that all reflects have been neutralized. Rinse thoroughly until all dyes disappeared.\u003c\/p\u003e\u003cp\u003eProven efficacy on the 5 dimensions for ultimate coloured hair protection:\u003c\/p\u003e\u003ctable\u003e\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eShine\u003c\/th\u003e\n\u003ctd\u003eHigh Glass shine\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eVibrancy\u003c\/th\u003e\n\u003ctd\u003eRich, vibrant colours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eContrast\u003c\/th\u003e\n\u003ctd\u003eOptimal perception between multiple shades\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eTone\u003c\/th\u003e\n\u003ctd\u003eHelps neutralise unwanted reflects\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBrightness\u003c\/th\u003e\n\u003ctd\u003eLevel of brightness and darkness are well preserved\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\u003c\/table\u003e\u003cp\u003eWelcome to our world of L'Oreal Professionnel\u003c\/p\u003e\u003cp\u003eSince our invention of hair color more than 110 years ago, L'Oréal Professionnel has pushed the boundaries of science \u0026amp; technology through our obsession with innovation, tech \u0026amp; safety for stylists and women. Now introducing Vitamino Colour spectrum to provide the ultimate colour protection.\u003c\/p\u003e","brand":"Boots","offers":[{"title":"Default Title","offer_id":47419893678318,"sku":"STO-ITEM-2025-56864","price":44.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/10353140.jpg?v=1778166927","url":"https:\/\/mcgrocer.com\/products\/purple-tinted-shampoo-for-blonde-hair-300ml-m202556864","provider":"McGrocer","version":"1.0","type":"link"}