{"product_id":"pureplex-blonde-whitening-shampoo-m202526174","title":"Pureplex Blonde Whitening Shampoo","description":"\u003cp\u003ePurePlex Blonde Whitening Shampoo restores the brightness of natural blonde, pre-lightened and white and grey hair. For best results use with PurePlex Blonde Conditioner.\u003c\/p\u003e\u003cp\u003eFormulated with AMINOFIX Bond Reconstructor and violet colour-correcting pigments, this gentle sulphate-free shampoo neutralises unwanted yellow and brassy tones, whilst helping to repair previous damage by rebuilding the hair's natural structure. Hair is left noticeably brighter, stronger and cleansed of impurities.\u003c\/p\u003e\u003cp\u003eSHEA BUTTER AND ARGAN OIL NOURISH AND HYDRATE, TO LEAVE HAIR LOOKING SMOOTHER, SOFTER AND HEALTHIER, WITH LUSTROUS SHINE.\u003c\/p\u003e\u003cp\u003eAqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Acrylates Copolymer, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Glycol Distearate, Sodium Lauroyl Sarcosinate, Laureth-4, Citric Acid, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin, Triethanolamine, Acid Violet 43 (Ext. D\u0026amp;C Violet 2), Benzyl Benzoate, Hexyl Cinnamal PAO 18M.\u003c\/p\u003e\u003cp\u003eApply PUREPLEX Blonde Whitening Shampoo to damp (not wet) hair and massage gently. Rinse thoroughly. Follow with PUREPLEX Blonde Whitening Conditioner. Use regularly, depending on desired neutralisation. Wear suitable gloves.\u003c\/p\u003e","brand":"Superdrug","offers":[{"title":"Default Title","offer_id":47600829825262,"sku":"STO-ITEM-2025-26174","price":14.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/0125\/9183\/files\/25fec36f-135e-47d6-a922-5aa139c6ccd4_0.avif?v=1776437321","url":"https:\/\/mcgrocer.com\/products\/pureplex-blonde-whitening-shampoo-m202526174","provider":"McGrocer","version":"1.0","type":"link"}